Omnichannel jewelry and watch retailer with 160+ years of heritage
CHRIST operates a luxury jewelry and watch retail network spanning 200+ stores across Germany and Austria, plus e-commerce channels under three brands (CHRIST, VALMANO, BRINCKMANN & LANGE). The tech stack is enterprise-focused (SAP, .NET/C#, MuleSoft) and heavily weighted toward merchandising, pricing, and logistics optimization—reflecting a business wrestling with omnichannel complexity: centralized pricing strategy, store layout standardization, and visual merchandising efficiency are all active projects, while sales growth and profitability consistently appear as pain points.
Notable leadership hires: Accounting Lead
CHRIST is a publicly held German luxury goods retailer founded in 1863, operating across jewelry, watches, and repair services. The company spans three legal entities: the core CHRIST Juweliere und Uhrmacher, the VALMANO brand, and CHR Logistik & Service (an in-house logistics and service operation). More than 200 branded stores in Germany and Austria serve customers alongside e-commerce platforms. Central operations in Hagen house e-commerce, legal, real estate, procurement, IT, marketing, and finance; a separate logistics hub in Bochum manages inventory distribution and fulfillment for all channels and brands. Service workshops staff artisans who repair watches and jewelry and handle custom commissions. The employee base ranges from 1,001 to 5,000.
CHRIST's core stack includes SAP (ERP), .NET and C# (backend), TypeScript and Angular (frontend), MuleSoft/Anypoint (integration), Power BI (analytics), and AutoCAD (facility design). Office productivity tools (Word, Excel, PowerPoint) round out the suite.
Current priorities center on pricing (centralized strategy for online shops, price adjustment analysis, performance monitoring) and store experience (modern layout development, CAD-driven standardization across store types). Online marketing and sales growth initiatives are active alongside visual merchandising optimization.
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