Omnichannel fashion jewellery retailer with nearly 100 stores across India
Kushals Fashion Jewellery operates a multi-store fashion and silver jewellery business across 38+ Indian cities, supported by e-commerce and mobile channels. The hiring distribution reveals a retail-sales-operations focus: 129 sales roles, 59 retail roles, and minimal engineering (3) signal a traditional retail operation scaling through physical expansion and in-store execution rather than platform automation. Active projects cluster around store operations (display, merchandising, fitouts, expansion) and inventory management, while pain points concentrate on stock accuracy and preventing shrinkage—typical friction points for multi-location retailers managing manual inventory processes.
Notable leadership hires: Retail Operations Head
Kushals Fashion Jewellery is India's largest and fastest-growing fashion and silver jewellery brand, founded in 2006. The company operates nearly 100 physical stores across 38+ cities including Bangalore, Hyderabad, Chennai, Chandigarh, Pune, Indore, and Mumbai, selling curated collections for workwear, partywear, bridal, and casual occasions. The business spans in-store retail, a proprietary e-commerce platform (Kushals.com), and a mobile application, serving customers through an omnichannel model. The workforce of 1,001–5,000 employees is concentrated in sales and retail operations, reflecting the capital- and labor-intensive nature of multi-location fashion retail.
Kushals uses SAP and Oracle for enterprise systems, SQL and Power BI for analytics, Google Analytics and Adobe Analytics for web/app insights, Shopify for e-commerce, AWS for cloud infrastructure, Adobe Creative Cloud for design, and standard Microsoft Office and HTML/CSS/JavaScript for content.
Bangalore, Karnataka, India. The company operates stores across 38+ Indian cities and hires exclusively within India.
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