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TheyDo - Journey Management Tech Stack

AI-powered platform for mapping and analyzing customer journeys at enterprise scale

Technology, Information and Internet Amsterdam, Noord-Holland 51–200 employees Founded 2018 Privately Held

TheyDo builds journey-management software for enterprise brands—a data platform backed by GCP, BigQuery, Snowflake, and Redshift, with Python and dbt handling transformations. The tech stack signals heavy analytics and data-pipeline work; active projects confirm it: scalable BigQuery pipelines, Terraform infrastructure-as-code, and RAG + LLM-based NLP for sentiment and text classification across unstructured customer data. Hiring is sales-led (3 sales roles) with engineering and data support, and both are pitched at senior level—typical of a platform trying to land and expand enterprise accounts.

Tech Stack 11 technologies

Core StackBigQuery dbt Apache Airflow Python Terraform Snowflake Redshift AWS RAG GCP SQL

What TheyDo - Journey Management Is Building

◆Challenges

Customer-centricity at scale
Build enterprise playbook
Scalable secure data pipelines
Unstructured customer insights analysis
Grow enterprise customer base
Implement world class sales process
Query performance latency
Data governance security
Reducing query latency
Go-to-market motion development

▲Active Projects

Build enterprise playbook
Scalable secure data pipelines to bigquery
Infrastructure-as-code with terraform
Go-to-market motion
Text classification and sentiment analysis for customer insights
Implement world class sales process
Land and expand key clients
Data governance security policies
Rag system development
Llm-based nlp capabilities

Hiring Activity

Accelerating8 roles · 7 in 30d

Department

Sales

3

Data

2

Engineering

2

Customer-Success

1

Seniority

Senior

7

Manager

1

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About TheyDo - Journey Management

TheyDo is a journey-management and experience-intelligence platform built for enterprises. The product unifies customer data and behavioral signals across touchpoints, powered by AI-driven analytics to surface patterns and sentiment from customer interactions. Founded in 2018 and based in Amsterdam, the company operates with ~51–200 employees and is actively hiring across the US, Bulgaria, and Belgium. Core pain points reflect scale challenges: unstructured customer-insight analysis, query latency, data governance, and building a repeatable enterprise sales process.

HeadquartersAmsterdam, Noord-Holland

Company Size51–200 employees

Founded2018

Hiring MarketsUnited States, Bulgaria, Belgium

Frequently Asked Questions

What tech stack does TheyDo use?

TheyDo's stack centers on GCP, BigQuery, Snowflake, and Redshift for data warehousing, with dbt and Apache Airflow for pipelines, Terraform for infrastructure-as-code, and Python + SQL for scripting. RAG and LLM-based NLP are in active development.

What is TheyDo currently building?

Active projects include scalable BigQuery data pipelines, infrastructure-as-code with Terraform, text classification and sentiment analysis for customer insights, RAG system development, and enterprise sales processes to support land-and-expand strategies with key accounts.

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