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The Knot Worldwide Tech Stack

Global marketplace connecting couples with wedding vendors across 16+ countries

Technology, Information and Internet New York, NY 1,001–5,000 employees Founded 2018 Privately Held

The Knot Worldwide operates a multi-sided marketplace matching 4M+ couples annually with 850K+ wedding vendors, plus adjacent celebration planning (parties, etc.). The tech stack spans Salesforce, AWS/GCP/Azure, React/Node, and modern data tools (dbt, Airbyte, Airflow), with React Native adoption underway—typical for a marketplace scaling mobile surfaces. Sales-led hiring (65 roles) dominates the department mix, but active work on semantic search, real-time recommendations, and subscription renewal signals an engineering-driven shift toward personalization and retention.

Tech Stack 61 technologies

Core StackSalesforce AWS Node.js React Google Analytics Slack HubSpot Swift NetSuite Metabase Python dbt Airbyte Apache Airflow Excel Azure GCP Substack Meta Instagram Twitter TikTok Pinterest LinkedIn Objective-C Fastlane Bitrise Google Workspace Qlik R+28 more

AdoptingReact Native

What The Knot Worldwide Is Building

◆Challenges

Bridging data gaps across ecosystems
Improving vendor experience
Scaling ml capabilities
Vendor retention
Scalable data infrastructure
Vendor satisfaction
Complex user problems
Optimizing end-to-end customer journey
Subscription renewal churn
Optimizing marketing spend effectiveness

▲Active Projects

Semantic search
Martech infrastructure development
Real-time recommendation system
Lead generation with paid social & sem
B2b content strategy
Cart and checkout flows
Evolution of planning experience
Global pattern library approach
Subscription renewal
Market intelligence

Hiring Activity

Accelerating150 roles · 85 in 30d

Department

Sales

65

Engineering

20

Data

18

Product

14

Marketing

10

Finance

9

Design

6

Legal

2

Seniority

Mid

62

Senior

47

Director

12

Lead

11

Manager

7

Junior

4

VP

4

Principal

3

Notable leadership hires: Integrated Marketing Director, Social Media Lead, Product Management Director, Director of Engineering

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About The Knot Worldwide

The Knot Worldwide is a privately held tech company operating a global wedding marketplace and celebration-planning platform. The core business connects couples with local wedding professionals through a vendor marketplace, plus offering personalized websites, planning tools, invitations, and registry services. The company operates across 16+ countries in North America, Europe, Latin America, and Asia, processing millions of couple-vendor connections annually. Beyond weddings, the platform extends to party planning and other celebrations, serving couples, parents, party hosts, vendors, and advertising partners.

HeadquartersNew York, NY

Company Size1,001–5,000 employees

Founded2018

Hiring MarketsUnited States, Canada, India, Spain, United Kingdom, Ireland, Brazil

Frequently Asked Questions

What tech stack does The Knot Worldwide use?

Core stack: Salesforce, AWS/Azure/GCP, Node.js, React, Python, dbt, Airbyte, Apache Airflow, Metabase, Qlik, NetSuite, Google Workspace, Slack. Mobile: Swift, Objective-C, Fastlane, Bitrise. Currently adopting React Native.