Talent Marcel Tech Stack

Brazilian advertising agency specializing in retail media and campaign analytics

Advertising Services São Paulo, SP 201–500 employees Founded 1980 Privately Held

Talent Marcel is a São Paulo–based advertising agency built around retail media execution and performance analytics. The tech stack reflects a hybrid creative-and-data operation: Adobe suite + Figma for design, DV360 + Google Ads for media buying, and BigQuery + Looker Studio + Tableau for reporting. The hiring mix is heavily weighted toward marketing (22 of 31 open roles), with smaller data and design teams, and pain points cluster around budget optimization, media mix selection, and cross-team prioritization — typical friction points for agencies scaling campaign volume.

Tech Stack 38 technologies

Core StackCanva Figma Adobe Illustrator After Effects AWS Google Analytics Google Ads BigQuery Power BI Tableau Udemy LinkedIn Learning DV360 Google Analytics 360 Photoshop Excel CapCut ChatGPT Midjourney Runway PowerPoint Google Sheets Comscore Meta TikTok SQL ComScore Looker Studio Google Analytics 4 Adobe Analytics+8 more

What Talent Marcel Is Building

◆Challenges

Marketplace performance improvement
Budget optimization
Managing media budgets
Strategic change validation
Project alignment across teams
High volume of demands
Constant prioritization
Regional coverage
Media mix selection
Campaign delivery optimization

▲Active Projects

Retail media campaign execution
Operational performance reporting
Tactical retail plans execution
Digital funnel campaign monitoring
Retail media campaigns
Strategic media studies
Media investment analysis
Retail tactical plans in marketplaces
Social media data integration
Ad-hoc analytics for strategic decisions

Hiring Activity

Accelerating30 roles · 15 in 30d

Department

Marketing

Data

Design

Business

Ops

Research

Seniority

Senior

Intern

Mid

Junior

Manager

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About Talent Marcel

Talent Marcel operates as a full-service advertising agency in Brazil, founded in 1980 and headquartered in São Paulo. The company focuses on retail media campaign execution, media planning, and performance analytics for brand and e-commerce clients. Core work includes campaign creation, media investment analysis, marketplace performance optimization, and strategic media studies. The organization runs operational reporting and digital funnel monitoring infrastructure to track campaign delivery and inform media mix decisions across retail channels. Active hiring is concentrated in marketing roles, with smaller specialist teams in data, design, and operations.

HeadquartersSão Paulo, SP

Company Size201–500 employees

Founded1980

Hiring MarketsBrazil

Frequently Asked Questions

What is Talent Marcel's tech stack?

Design: Figma, Photoshop, Illustrator, CapCut, After Effects, Runway. Media buying: DV360, Google Ads, Meta, TikTok. Analytics: BigQuery, Looker Studio, Tableau, Power BI, Google Analytics 360, Adobe Analytics, Comscore. AI tools: ChatGPT, Midjourney. Data: SQL, AWS, Google Sheets.

What does Talent Marcel work on?

Retail media campaign execution, media investment analysis, digital funnel monitoring, marketplace performance reporting, and strategic media studies. Current focus areas include budget optimization, media mix selection, and campaign delivery across retail channels.