Premium baijiu producer with 600+ years of distillery heritage
Swellfun operates China's oldest continuous baijiu distillery and produces the Shui Jing Fang luxury brand alongside Dian Cang and Jing Cui. The company's tech stack is heavily skewed toward office productivity and social platforms (Microsoft Office, WeChat, Douyin, Weibo, Alibaba) with manufacturing tools (AutoCAD, SolidWorks, CATIA) for process design — a footprint consistent with a large FMCG operation managing both production and omnichannel marketing. Hiring remains minimal (4 roles last 30 days across 40 total openings), with sales and marketing dominating departmental mix, while pain points cluster around distributor network optimization, ROI, and regional market execution rather than supply-chain innovation.
Swellfun is a publicly listed beverage manufacturer (Shanghai Stock Exchange, ticker 600779.SS) and partially owned by Diageo. Based in Chengdu, Sichuan, the company produces premium baijiu across three main brands sold domestically and internationally. Its flagship production facility, Shui Jing Distillery, has operated continuously for over 600 years and holds state-level cultural protection status. The organization spans 1,001–5,000 employees and operates across production, R&D, sales, and marketing functions in the Greater China region.
Premium baijiu spirits under the Shui Jing Fang, Dian Cang, and Jing Cui brands, produced at a distillery with over 600 years of continuous operation.
Chengdu, Sichuan Province, China. The company is listed on the Shanghai Stock Exchange (600779.SS) and is partially owned by Diageo plc.
Primary tools include Microsoft Office, WeChat, Douyin, and Weibo for marketing and operations; AutoCAD, SolidWorks, and CATIA for manufacturing and design work.
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