Campari Group Tech Stack

Global spirits producer with 50+ brands across aperitifs, tequila, whiskey, and cognac

Beverage Manufacturing Sesto San Giovanni, Milan 1,001–5,000 employees Founded 1860 Public Company

Campari Group operates a diversified spirits portfolio across 190+ markets, supported by an enterprise stack centered on SAP (ERP, S/4HANA, BTP, Fiori) paired with Salesforce, ServiceNow, and business-intelligence tools (Power BI, Circana). Hiring is sales and marketing-heavy (93 of 191 active roles), reflecting a commercial-execution focus—supported by active projects around sell-out programs, API/EDI integrations, and store-level activation. The stack shows mature supply-chain and financial controls (Coopa, RPA), but pain points cluster around distribution velocity, OTIF optimization, and ROI tracking, suggesting they're scaling beyond legacy on-premise processes.

Tech Stack 33 technologies

Core StackSAP Power BI ServiceNow Confluence Python Power Apps Power Automate Salesforce SAP S/4HANA Adobe Creative Cloud Power Query Microsoft Office Metron PLC Azure SAP BTP SAP ERP Excel RPA PowerPoint Circana SAP Fiori SAP SD LeanIX SQL Coupa Phoenix Microsoft 365 Excel Power Pivot Outlook+2 more

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What Campari Group Is Building

◆Challenges

Increasing distribution volume
Optimizing brand visibility
Improving sales performance
Tracking roi
Brand presence
Expanding distribution coverage
Optimizing otif performance
Ensuring product availability
Achieving turnover targets
Improving supply chain efficiency

▲Active Projects

Promotional programs to drive product sell-out
Data-driven sell-out techniques
Api and edi integration projects
Local innovation projects
New business development
Process efficiency r&d initiatives
On-premise activations and events
Ccm perfect store co-creation & execution
Waste management improvement
Customized activation plans for account segments

Hiring Activity

Steady190 roles · 70 in 30d

Department

Sales

Marketing

Ops

Finance

Engineering

Manufacturing

Logistics

Seniority

Mid

Senior

Manager

Intern

Junior

Director

Lead

Notable leadership hires: Health and Safety Director, Sponsorship Lead, Marketing Director, Commercial Director

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About Campari Group

Campari Group is a publicly traded Italian spirits manufacturer with approximately 5,000 employees, operating since 1860. The company produces and distributes over 50 premium and super-premium brands—including Aperol, Campari, Espolòn, Wild Turkey, Appleton Estate, Courvoisier, and Grand Marnier—across aperitifs, agave spirits, whiskeys, rum, cognac, and champagne. Production spans 24 sites worldwide; the company maintains its own distribution network in 27 countries and reaches customers in over 190 nations. The business model combines direct-to-consumer activations and account-segment execution with retailer partnerships, underpinned by supply-chain infrastructure and sales-enablement programs.

HeadquartersSesto San Giovanni, Milan

Company Size1,001–5,000 employees

Founded1860

Hiring MarketsJamaica, Italy, United States, India, Argentina, Canada, Brazil, Austria

Frequently Asked Questions

What tech stack does Campari Group use?

Campari Group operates on SAP (ERP, S/4HANA, BTP, Fiori), Salesforce, ServiceNow, Power BI, Circana, Coupa, RPA, and Microsoft 365 suite. SQL and Python support analytics and reporting.

Where does Campari Group manufacture and hire?

Headquartered in Sesto San Giovanni, Milan. Manufacturing spans 24 global sites. Active hiring in 24 countries: Italy, United States, Jamaica, India, Argentina, Brazil, Canada, Austria, and 16 others including Asia-Pacific and Western Europe.