Vegan personal care manufacturer scaling R&D and market expansion from Brazil
Surya Brasil manufactures vegan and natural personal care products, founded in 1995 and now operating at 201–500 scale. The tech stack reflects a manufacturing-to-consumer operation: TOTVS Protheus for ERP, Dynamics 365 for accounting, Power BI for analytics, and heavy creative tooling (Adobe suite, Photoshop, Premiere Pro). Active R&D into new formulations and stability testing, combined with hiring pressure on marketing and sales, signals a push beyond domestic boundaries—pain points explicitly include market expansion, brand visibility outside Brazil, and supply-chain friction (delivery delays, PO organization).
Notable leadership hires: Art Director
Surya Brasil is a vegan personal care manufacturer headquartered in São Paulo, founded in 1995. The company formulates products free from over 9,000 toxic substances, positioning itself in the natural and organic segment aligned with Ayurvedic and sustainability principles. Operations span R&D (new product development, stability and shelf-life studies, analytical methodology), manufacturing, procurement, and go-to-market functions (sales and marketing). Current hiring is concentrated in marketing and sales roles at mid and senior levels, with notable recruitment for an Art Director—indicating visual brand and packaging investment.
Surya Brasil is headquartered in São Paulo, Brazil. The company is actively addressing market expansion and internationalization as a strategic priority, with pain-point data showing explicit focus on expanding the brand outside Brazil and entering new markets.
Core systems include TOTVS Protheus and TOTVS for ERP, Dynamics 365 Business Central for accounting, and Power BI for business intelligence. Marketing and design operations run on Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), Instagram, Meta, and YouTube for brand presence.
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