Fiber-optic internet provider serving rural Great Lakes communities
Surf Internet operates a regional fiber ISP across Illinois, Indiana, and Michigan with a 145+ person team split heavily toward sales (22 roles) and operations (10 roles), reflecting a capital-intensive, construction-driven business model. The tech stack is operational rather than product-engineering focused—NetSuite, Sitetracker, NinjaOne, HubSpot—paired with data visualization tools (Tableau, Power BI, Looker) and logging infrastructure (SIEM, OTDR). Active projects signal internal friction: call-center platform migration, cost-variance tracking on fiber builds, and forecasting workflows suggest the company is working to automate manual processes as construction scope and capital complexity scale.
Surf Internet is a fiber-optic broadband provider serving residential and commercial customers across underserved rural regions in the Great Lakes area. Founded in 1999 and headquartered in Elkhart, Indiana, with additional offices in La Porte (IN), Byron Center (Michigan), and Coal City and Rock Falls (Illinois), the company builds and operates fiber infrastructure while selling direct-to-home and business connectivity. The business combines construction and network operations with field sales, customer support, and increasingly, data-driven cost management for capital projects.
Surf uses NetSuite for ERP, Sitetracker for field operations, NinjaOne for device management, Okta for identity, HubSpot for sales, plus Tableau, Power BI, and Looker for analytics. Cloudflare handles security; Microsoft 365 and Teams support productivity.
Headquartered in Elkhart, Indiana with offices in La Porte (IN), Byron Center (Michigan), and Coal City and Rock Falls (Illinois). The company employs 145+ people across residential/commercial fiber operations and support functions.
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