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Superb Tech Stack

Unified POS, payments, and analytics platform for small hospitality businesses

Software Development Frederiksberg, Capital Region of Denmark 51–200 employees Founded 2017 Partnership

Superb bundles point-of-sale, payments, marketing, and analytics into a single app for small businesses—primarily restaurants and hospitality venues. The stack reveals a modern data-heavy operation: SQL, Python, dbt, Airflow, and Redshift power internal analytics and product features, while MongoDB and MySQL handle transactional workloads. Sales-led hiring (9 open roles) paired with aggressive onboarding efforts signal a land-and-expand motion into Nordic hospitality markets, though fragmentation across multiple customer systems remains a documented pain point they're working to displace.

Tech Stack 14 technologies

Core StackHubSpot dbt Apache Airflow AWS Glue MongoDB MySQL Python AWS macOS iPad SQL AWS Lake Formation AWS Athena Amazon Redshift

What Superb Is Building

Challenges

  • Multiple systems complexity
  • Multiple systems causing inefficiency
  • Expanding client network
  • Competitive positioning
  • Increasing revenue
  • Penetrating local hospitality market
  • Scaling data pipelines
  • Increasing product usage
  • Customer issue resolution
  • Monitoring customer health

Active Projects

  • Analytics models for internal dashboards and product features
  • Customer onboarding and training
  • Introducing superb to all restaurants in your territory
  • Data pipelines and transformations for scaling
  • Data pipeline design and evolution
  • Modern data stack refinement
  • Introducing superb to hospitality businesses
  • Scaling nordic sales team
  • Usage increase initiatives
  • Issue resolution

Hiring Activity

Accelerating20 roles · 8 in 30d

Department

Sales
9
Support
7
Engineering
2

Seniority

Mid
10
Manager
7
Junior
1
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About Superb

Superb is a Nordic-based software company (founded 2017, headquartered in Copenhagen) that builds an integrated business management app for small restaurants, cafes, and hospitality operators. The product consolidates point-of-sale, payment processing, marketing tools, and business analytics into one platform, eliminating the need for separate vendors and hardware lock-in. The company operates across Denmark, Norway, and Italy, with a 51–200 person team split primarily between sales and support roles. Current priorities include scaling the Nordic sales footprint, refining their data infrastructure for product analytics, and increasing customer onboarding velocity and product adoption.

HeadquartersFrederiksberg, Capital Region of Denmark
Company Size51–200 employees
Founded2017
Hiring MarketsItaly, Norway, Denmark

Frequently Asked Questions

What tech stack does Superb use?

Superb relies on HubSpot for CRM, AWS services (Glue, Lake Formation, Athena, Redshift) for cloud data infrastructure, dbt and Airflow for data pipelines, MongoDB and MySQL for application databases, and Python for backend development.

Where is Superb headquartered?

Superb is headquartered in Frederiksberg, Capital Region of Denmark, and actively hires across Denmark, Norway, and Italy.

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