Unified POS, payments, and analytics platform for small hospitality businesses
Superb bundles point-of-sale, payments, marketing, and analytics into a single app for small businesses—primarily restaurants and hospitality venues. The stack reveals a modern data-heavy operation: SQL, Python, dbt, Airflow, and Redshift power internal analytics and product features, while MongoDB and MySQL handle transactional workloads. Sales-led hiring (9 open roles) paired with aggressive onboarding efforts signal a land-and-expand motion into Nordic hospitality markets, though fragmentation across multiple customer systems remains a documented pain point they're working to displace.
Superb is a Nordic-based software company (founded 2017, headquartered in Copenhagen) that builds an integrated business management app for small restaurants, cafes, and hospitality operators. The product consolidates point-of-sale, payment processing, marketing tools, and business analytics into one platform, eliminating the need for separate vendors and hardware lock-in. The company operates across Denmark, Norway, and Italy, with a 51–200 person team split primarily between sales and support roles. Current priorities include scaling the Nordic sales footprint, refining their data infrastructure for product analytics, and increasing customer onboarding velocity and product adoption.
Superb relies on HubSpot for CRM, AWS services (Glue, Lake Formation, Athena, Redshift) for cloud data infrastructure, dbt and Airflow for data pipelines, MongoDB and MySQL for application databases, and Python for backend development.
Superb is headquartered in Frederiksberg, Capital Region of Denmark, and actively hires across Denmark, Norway, and Italy.
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