Stirista Tech Stack

Data-driven marketing platform combining email, DSP, and audience data

Advertising Services San Antonio, Texas 51–200 employees Founded 2009 Privately Held

Stirista operates an integrated marketing stack across email, programmatic display, and connected TV, built on GCP + BigQuery + Python. The company is actively migrating SQL Server workloads to cloud infrastructure while scaling a customer analytics platform and client data mart capability — a shift that reflects both technical modernization and expansion into deeper data product offerings. Hiring velocity is accelerating with emphasis on marketing and data roles, signaling investment in campaign execution and internal analytics infrastructure.

Tech Stack 19 technologies

Core StackBigQuery Python C# Java SQL Server AWS Tableau Looker Salesforce Google Workspace Microsoft Office GCP GCS Google Cloud Composer Azure SQL R Excel LinkedIn Sales Navigator

ReplacingSQL Server

What Stirista Is Building

◆Challenges

Programmatic ad delivery issues
Campaign performance optimization
Migrating legacy on-prem to cloud
Decayed data
One-size-fits-all solutions
Roadblocks to customer acquisition
Scaling data team efficiency
Enhancing core data product offerings
Maximizing customer value
Improving marketing performance

▲Active Projects

A/b and multivariate testing
Programmatic ctv and display campaigns
Client-facing reporting
Client data mart implementation
Customer analytics platform
Dashboard and reporting
Data sourcing and system issue resolution

Hiring Activity

Accelerating7 roles · 6 in 30d

Department

Marketing

Data

Digital

Sales

Seniority

Junior

Intern

Mid

Senior

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About Stirista

Stirista provides a data-driven marketing platform that combines proprietary audience data, email service provider (ESP), and demand-side platform (DSP) capabilities for customer acquisition and retention. The company operates three distinct service layers: business and consumer database products, omnichannel campaign activation via email and programmatic media, and analytics-driven customer insights. Founded in 2009 and based in San Antonio, Texas, Stirista serves B2B and B2C clients across connected TV, display advertising, and email channels. Internally, the technology stack is anchored on GCP and BigQuery for data infrastructure, with analytics tools including Tableau and Looker for client-facing reporting.

HeadquartersSan Antonio, Texas

Company Size51–200 employees

Founded2009

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Stirista use?

Stirista runs on GCP, BigQuery, and Google Cloud Composer for data processing, with Python and Java for application development. Analytics are delivered via Tableau and Looker. The company is migrating away from SQL Server to cloud-native infrastructure.

What is Stirista working on?

Active projects include customer analytics platform development, client data mart implementation, programmatic CTV and display campaign management, A/B testing infrastructure, and client-facing reporting dashboards. The company is also addressing programmatic ad delivery optimization and legacy-to-cloud data migration.