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StackAdapt Tech Stack

AI-powered DSP platform for programmatic and cross-channel marketing

Technology, Information and Internet Toronto, ON 1,001–5,000 employees Founded 2014 Privately Held

StackAdapt operates a demand-side platform (DSP) built on Go, React, GraphQL, and a polyglot data stack (Kafka, Elasticsearch, Redis, Redshift, ScyllaDB, Aerospike, TiDB). The tech shape—heavy streaming and caching infrastructure alongside classical relational databases—reflects a platform handling real-time bidding at scale. Sales hiring (73 open roles) outpaces engineering (52), signaling growth-stage revenue expansion; concurrent pain-point clustering around ROI optimization, measurement discrepancies between DSP and marketing-mix-modeling tools, and client retention suggests the company is scaling into enterprise buyers with stricter attribution demands.

Tech Stack 140 technologies

Core StackGoogle Ads Go Ruby on Rails React GraphQL TypeScript Redux Jest AWS AppsFlyer Next.js Kubernetes Kafka ScyllaDB Elasticsearch Redis Redshift MariaDB Facebook Ads Manager Zustand Branch XGBoost SQL GCP Azure CRM Aerospike TiDB AWS SQS Kinesis+105 more

AdoptingRAG OAuth 2.0

What StackAdapt Is Building

◆Challenges

Campaign roi optimization
Scaling platform for growing customers
Closing new programmatic advertising revenue
Optimizing campaign performance
Measurement discrepancies between dsp and mmp reporting
Growing existing business
Transforming software development process
Client retention and expansion
New logo acquisition
Improving internal finance operations

▲Active Projects

Efficiency tool development
Dsp campaign setup
Automation test case integration into ci/cd pipeline
Go-to-market strategy
Campaign strategy design
Upselling opportunity identification
Event ingestion pipelines
Outbound sales strategy
Develop in-house automated test scripts
Tools and reports development

Hiring Activity

Steady220 roles · 90 in 30d

Department

Sales

73

Engineering

52

Data

23

Marketing

23

Product

11

Support

7

Finance

5

Ops

5

Seniority

Senior

83

Mid

57

Manager

24

Director

15

Staff

11

Lead

10

Junior

7

Principal

2

Notable leadership hires: Account Director, Vertical Lead, Director of Sales, Sales Director, Global Benefits Lead

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About StackAdapt

StackAdapt is a demand-side platform (DSP) for programmatic advertising and cross-channel campaign orchestration. The platform serves mid-market and enterprise marketing teams across North America, EMEA, APAC, and LATAM, integrating planning, execution, and analytics workflows. The company is headquartered in Toronto and employs 1,001–5,000 people. Active hiring spans engineering, sales, data science, product, and marketing roles across 10 countries (Canada, US, UK, Germany, France, Australia, Singapore, Japan, China, Mexico). Core product capabilities include native ads, display, audio, and connected TV execution, with underlying infrastructure built for high-throughput campaign optimization.

HeadquartersToronto, ON

Company Size1,001–5,000 employees

Founded2014

Hiring MarketsSingapore, United States, Germany, Canada, Australia, Japan, China, United Kingdom

Frequently Asked Questions

What tech stack does StackAdapt use?

StackAdapt's platform runs on Go and Ruby on Rails (backend), React/TypeScript/Next.js (frontend), with GraphQL APIs. Data infrastructure includes Kafka, Elasticsearch, Redis, Redshift, ScyllaDB, Aerospike, and TiDB. Cloud platform: AWS, GCP, Azure. ML stack: XGBoost. It recently began adopting RAG and OAuth 2.0.

Where is StackAdapt headquartered?

StackAdapt is headquartered in Toronto, ON, Canada. The company maintains teams and client support across North America, EMEA, APAC, and LATAM, with active hiring in 10 countries.