Squiz Tech Stack

AI-powered digital experience platform for enterprise websites

IT Services and IT Consulting Sydney, New South Wales 201–500 employees Founded 1998 Privately Held

Squiz is a digital experience platform built around conversational AI search, content personalization, and integration tools—positioned as a no-code alternative to developer-dependent CMSs. The tech stack (Java, PHP, React, PostgreSQL, AWS) reflects a hybrid Java backend with modern frontend tooling, while active projects signal a shift toward service-oriented architecture (frontend-as-a-service, monolithic decomposition) and AI-assisted capabilities (sentiment analysis). Leadership gaps in product and marketing, combined with parallel hiring across engineering and sales, suggest Squiz is scaling go-to-market capacity while refactoring platform foundations.

Tech Stack 21 technologies

Core StackJava AWS GitLab Docker Go Puppet Selenium Playwright GitLab CI/CD PHP PostgreSQL React Node.js Dynatrace Cloudflare TypeScript HubSpot Salesforce C++ Aurora

What Squiz Is Building

◆Challenges

Driving growth across enterprise customer base
Production php upgrades
Scalable processes
Customer churn
Generating qualified pipelines
Modernizing legacy search engine core
Monolithic decomposition
Aligning marketing with sales priorities
Optimising marketing budgets
Expanding us market presence

▲Active Projects

Frontend as a service
Dxp adoption strategy
Monolithic decomposition
Scalable onboarding experiences
Ai-assisted sentiment analysis
Digital experience platform
Integrated multi-channel campaigns
Customer journeys and nurture programs
Virtual and in-person events
Rewrite of padre search core

Hiring Activity

Accelerating20 roles · 10 in 30d

Department

Engineering

Sales

Support

Marketing

Product

Seniority

Senior

Mid

Lead

Manager

Notable leadership hires: Team Lead

Company intelligence

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About Squiz

Squiz develops a digital experience platform (DXP) for enterprise marketing and communications teams. The product centers on AI-powered site search, low-code personalization and segmentation, content management, and system integration—removing the need for developer involvement in common workflows. Customers include mid-to-large organizations managing complex digital ecosystems across websites, intranets, and digital workplaces. Squiz was founded in 1998 and is headquartered in Sydney; the company employs 201–500 people and operates across Australia, New Zealand, the United States, and the United Kingdom.

HeadquartersSydney, New South Wales

Company Size201–500 employees

Founded1998

Hiring MarketsUnited States, Australia, New Zealand, United Kingdom

Frequently Asked Questions

What tech stack does Squiz use?

Java, PHP, React, Node.js, PostgreSQL, AWS (Aurora), Docker, GitLab CI/CD, TypeScript, Go, Playwright, Selenium, Dynatrace, and Cloudflare. The stack blends Java backend services with modern JavaScript frontends.

What is Squiz working on?

Core projects include frontend-as-a-service, monolithic decomposition, AI-assisted sentiment analysis, scalable onboarding, rewrite of the Padre search engine, and DXP adoption strategy. These signal platform modernization and expansion of AI-native capabilities.

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How this profile is built

Squiz's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.