Splio is a Paris-based CRM platform that has shifted over 30% of its annual recurring revenue to AI-powered features. The tech stack reveals a modern, API-first architecture (Node.js, GraphQL, GCP, BigQuery, Elasticsearch) built for real-time personalization at scale. Active hiring across sales, engineering, and product—with a senior-heavy seniority mix—signals execution on growth, though internal pain points around data reliability, integration complexity, and sales process efficiency suggest the platform is managing scaling challenges common to multi-channel marketing infrastructure.
Splio delivers an AI-first CRM platform designed for mid-market and enterprise retail, telecom, tourism, and transportation brands across Europe and the Middle East & Africa. The platform orchestrates personalized customer marketing across email, SMS, RCS, WhatsApp, and proprietary channels, powered by Tinyclues AI (predictive), generative AI, and agentic capabilities. The company also offers Ask my CRM, a copilot agent that surfaces customer insights and recommends actions. With 180 employees across four European and MEA offices and over 500 active customers including Air France, Fnac Darty, Orange, and SNCF Connect, Splio operates at the intersection of customer data infrastructure and marketing automation. The shift to an AI-first revenue model reflects a broader strategic pivot from traditional SaaS licensing toward AI-driven monetization.
Splio's core stack includes Node.js, React, and TypeScript for the application layer; GraphQL for API design; PostgreSQL and BigQuery for data storage; Elasticsearch for search; Docker and GitLab CI/CD for deployment; and GCP for cloud infrastructure.
Splio has 180 employees across four offices in Europe and the Middle East & Africa region, based primarily in Paris.
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