Company profile

Sonic Automotive Tech Stack

Automotive and powersports dealership group with sales and service operations

Retail Motor Vehicles Charlotte, North Carolina 10,001+ employees Founded 1997 Public Company

Sonic Automotive is a Charlotte-based automotive and powersports retailer whose hiring skews heavily toward dealership sales and operations roles, mostly junior and mid-level, with velocity accelerating. Behind the showroom sits a dual-cloud stack spanning AWS (CDK, Lambda, ECS, RDS, Database Migration Service) and Azure, managed with Terraform and CloudFormation, alongside Dealertrack and ADP, which points to an in-house engineering team modernizing dealer data infrastructure.

Tech Stack 33 technologies

Core StackPython SQL Server PostgreSQL MongoDB AWS FastAPI Flask Microsoft Exchange ADP Terraform CloudFormation Azure DevOps AWS RDS CloudWatch AWS Lambda iPad AWS CDK Photoshop Azure Trac Cisco Unified Communications Manager Dealertrack AWS Database Migration Service AWS Route 53 AWS ECS AWS Backup Azure VMs Azure Virtual Network Azure Storage Azure Entra ID+3 more

What Sonic Automotive Is BuildingChallenges and projects from their job posts

◆Challenges

Meeting unit sales quotas and gross profit targets
Maintaining balanced vehicle inventory
Productivity in high-volume flat rate service
Managing online service inquiries
Low performing traffic management areas
Staying current with EV technology

▲Active Projects

Digital experience transformation
Inventory turnover program
Sales forecasting program
Customer satisfaction program
Traffic management playbook compliance and full audit
Inventory co-op advertising

Hiring Activity

Accelerating200 roles · 120 in 30d

Department

Sales

Ops

Service

Finance

Support

Manufacturing

Operations

Logistics

Seniority

Junior

Mid

Manager

Senior

Director

Notable leadership hires: Finance Director

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About Sonic Automotive

Sonic Automotive is a publicly traded automotive and powersports retailer headquartered in Charlotte, North Carolina, founded in 1997. The company sells new and used vehicles and provides service to retail consumers through its dealership network. It employs more than 10,000 people and hires in the United States and Canada. Its operations span vehicle sales, service departments, finance, and customer support, supported by dealer management tools such as Dealertrack and payroll through ADP.

HeadquartersCharlotte, North Carolina

Company Size10,001+ employees

Founded1997

Hiring MarketsUnited States, Canada

Frequently Asked Questions

What tech stack does Sonic Automotive use?

Sonic Automotive runs on AWS (Lambda, ECS, RDS, CDK) and Azure, with Python, FastAPI, Flask, PostgreSQL, SQL Server and MongoDB, infrastructure as code via Terraform and CloudFormation, plus Dealertrack and ADP.

Is Sonic Automotive hiring?

Yes. Hiring is accelerating, concentrated in dealership sales and operations, with additional service, finance and support roles, mostly at junior and mid levels across the United States and Canada.

Where is Sonic Automotive headquartered?

Sonic Automotive is headquartered in Charlotte, North Carolina, United States. It is a public company founded in 1997 with more than 10,000 employees.

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How this profile is built

Sonic Automotive's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.