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[solidcore] Tech Stack

High-intensity reformer fitness chain scaling studio operations and coach recruitment

Wellness and Fitness Services Arlington, Virginia 1,001–5,000 employees Founded 2013 Privately Held

Solidcore operates a multi-studio fitness business centered on strength training using custom reformer equipment. The hiring mix is heavily skewed toward sales (154 roles) and operations (86 roles) relative to a tiny engineering footprint (3 roles), reflecting a real-estate and instructor-driven model rather than a tech-first one. Active projects center on coach development, client acquisition, and Workday implementation—the latter suggesting operational complexity from rapid studio expansion.

Tech Stack 37 technologies

Core StackLever Workday AutoCAD Revit SketchUp Adobe Creative Cloud Smartsheet Jira Confluence Node.js React Native Next.js AWS AWS Lambda DynamoDB Cursor GitHub Copilot Sentry Contentful GitHub CloudFormation CloudFront LinkedIn Scrum Google Workspace Microsoft Office Excel Google Sheets Expo Claude+6 more

AdoptingWorkday CMMS

What [solidcore] Is Building

◆Challenges

Meeting utilization & retention expectations
Scouting new clients
Rapid expansion of business
Maintenance or equipment issues
Client complaints
Expanding rapidly
Expanding retail estate portfolio
Meeting monthly sales quota
Client acquisition and partnership development
Creating long-term partnerships

▲Active Projects

Coach development
Lead outreach and marketing efforts
Client list follow-up in axle
Scouting new clients
Local marketing initiatives
Client outreach and partnership development
Flyer distribution outreach
Scalable backend services
Client response & issue resolution
Workday implementation across company

Hiring Activity

Decelerating370 roles · 50 in 30d

Department

Sales

154

Ops

86

Healthcare

67

Fitness

37

HR

8

Operations

4

Engineering

3

Finance

2

Seniority

Junior

315

Senior

28

Mid

16

Manager

7

Director

1

Lead

1

Staff

1

Notable leadership hires: Head Coach, Head Coach & Community Manager, Head Coach Community Manager

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About [solidcore]

Solidcore runs a chain of high-intensity, low-impact strength training studios across the United States, headquartered in Arlington, Virginia. The company operates a group fitness model built on proprietary reformer equipment and instructor-led classes. With 1,001–5,000 employees and 372 active job openings, the business is in a high-growth phase focused on scaling studio footprint, recruiting and developing coaches, and managing client retention. Core pain points include rapid expansion logistics, equipment maintenance, client acquisition, and hitting sales targets across growing studio locations.

HeadquartersArlington, Virginia

Company Size1,001–5,000 employees

Founded2013

Hiring MarketsUnited States

Frequently Asked Questions

What is solidcore's tech stack?

Solidcore uses Workday for HR, Lever for recruiting, and AWS (Lambda, DynamoDB, CloudFront) for backend infrastructure. Frontend built on React Native and Next.js. Design tools include AutoCAD, Revit, and SketchUp. Recently adopting Workday and a CMMS (maintenance management system).