Multi-location MMA fitness brand scaling membership and private training revenue
UFC GYM operates 150 locations globally with a 1,000+ person team focused on membership sales, retention, and private training attachment. The hiring acceleration is heavily weighted toward operations (320 roles) and sales (164 roles) relative to fitness and healthcare staff, suggesting a push to systematize location economics and membership conversions across the franchise network. Pain points cluster around revenue targets and lead generation, indicating tightening margins or uneven performance across locations.
Notable leadership hires: Day Spa Lead, Fitness Director
UFC GYM is a franchise-model fitness brand offering MMA-inspired training programs across 150 locations worldwide, headquartered in Newport Beach, California. The company serves members of all ages and abilities through group fitness classes, personal training, specialized programs (BJJ, youth sports performance), and membership tiers including weekend plans. The business model relies on membership recurring revenue and ancillary private training attachment. Active projects—gym financial operating plans, lead generation systems, inventory control, and promotions—reflect ongoing optimization of unit economics and member acquisition funnels.
UFC GYM operates 150 locations around the world, with headquarters in Newport Beach, California. The company was founded in 2009 and has grown to 1,001–5,000 employees.
UFC GYM specializes in MMA-inspired fitness, including group training programs, personal training, BJJ (youth and adult), sports performance training, and functional fitness. The company also offers youth martial arts programs.
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