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Fitness Ventures, LLC (Crunch Fitness) Tech Stack

Multi-state fitness franchise operator with 40+ Crunch locations

Wellness and Fitness Services Altamonte Springs, FL 1,001–5,000 employees Founded 2016 Partnership

Fitness Ventures operates a large portfolio of Crunch Fitness gyms across 20+ states, backed by Prospect Hill Growth Partners since 2020. The hiring mix is heavily skewed toward operations (224 roles) and healthcare (100 roles), with junior-level talent dominating (322 of 527 open roles), indicating aggressive facility expansion and staffing. Pain-point data reveals the core operational challenge: member retention and lead generation sit alongside preventive maintenance and facility cleanliness issues—pointing to a business where customer experience depends on consistent execution across physical locations.

Tech Stack 10 technologies

Core StackPython Google Analytics Google Ads Visual FoxPro Meta Ads Manager Meta Pixel YouTube TikTok Snapchat LinkedIn

What Fitness Ventures, LLC (Crunch Fitness) Is Building

Challenges

  • Member retention
  • Generating new member leads
  • Increasing membership growth
  • Preventive maintenance compliance
  • Ensuring all preventative maintenance measures are performed
  • Time & labor compliance
  • Maintenance deficiencies
  • Maintaining facility cleanliness
  • Member complaint resolution
  • Class scheduling coverage

Active Projects

  • Implement marketing programs
  • Smart start kick off
  • New club opening process
  • Cross promotion of personal training and group training
  • Implement company programs and promotion
  • Distribution of social media marketing
  • Special projects scope management
  • Cleanliness culture reinforcement
  • Weekly work schedule development
  • Time & labor compliance

Hiring Activity

Accelerating550 roles · 340 in 30d

Department

Ops
224
Healthcare
100
Support
85
Fitness
64
Sales
28
Marketing
13
Operations
4
Facilities
2

Seniority

Junior
322
Mid
134
Manager
41
Director
25
VP
1

Notable leadership hires: Personal Training Director

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About Fitness Ventures, LLC (Crunch Fitness)

Fitness Ventures is a franchisee operator within the Crunch Fitness system, running over 40 locations and holding nearly 100 territory development rights across the United States. Founded in 2016, the company is one of the fastest-growing franchisees in the Crunch portfolio and operates within the high-volume, low-price gym sector. Crunch locations feature full-service offerings: large strength-training areas, group fitness classes, HIIT studios, personal training, hydromassage, and tanning. The company employs 1,001–5,000 people, primarily across operations, facility management, and member support functions, with ongoing expansion into additional states.

HeadquartersAltamonte Springs, FL
Company Size1,001–5,000 employees
Founded2016
Hiring MarketsUnited States

Frequently Asked Questions

How many Crunch Fitness locations does Fitness Ventures operate?

Fitness Ventures operates over 40 Crunch Fitness locations across 20+ states and holds nearly 100 territory development rights in the Crunch system.

Where is Fitness Ventures headquarters located?

Altamonte Springs, Florida. The company was founded in 2016 and is majority-owned by Prospect Hill Growth Partners, a Boston-based private equity firm, since March 2020.

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