Software of Excellence Tech Stack

Practice management and marketing platform for dental clinics

Software Development Gillingham, Kent 51–200 employees Privately Held

Software of Excellence builds practice management, booking, and marketing tools for dental practices across the UK, Australia, and New Zealand. The stack is hybrid Java/Spring Boot and Ruby on Rails with PostgreSQL and Redis, now adopting Dentrix Ascend—a consolidation move suggesting deeper integration with the dominant dental software ecosystem. Hiring is accelerating across engineering, sales, and ops, with pain points centered on onboarding friction, customer acquisition, and global scaling, indicating a shift from product-market fit in home markets toward international expansion.

Tech Stack 52 technologies

Core StackJava Hibernate Ruby Ruby on Rails PostgreSQL Redis Heroku AWS GitHub Asana Slack New Relic Cypress Playwright Node.js .NET GitHub Actions Jira JavaScript HubSpot AWS Lambda Groovy Spring Boot Liquibase Ember.js Puma Sidekiq Slite Azure Dentrix+20 more

AdoptingDentrix Ascend

What Software of Excellence Is Building

◆Challenges

Reducing friction from customer onboarding
Inconsistent lead generation
Acquiring new customers
Reducing support friction
Ensuring accurate reimbursement
Low adoption rates
Expanding dentally globally
Scaling cloud-based applications
Workflow inefficiencies
Minimizing customer touchpoints

▲Active Projects

Api infrastructure integration
Creating intuitive web applications for a range of different end users and partners
Customer data conversion for onboarding
Dental practice revenue cycle management software
Dentally practice management system
Continuous delivery of changes
Designing and maintaining test infrastructure frameworks for continuous deployment pipelines
Coaching engineering teams on automation best practices
Expanding data analytics for code quality and test coverage
System optimisation

Hiring Activity

Accelerating30 roles · 15 in 30d

Department

Engineering

Ops

Sales

Support

Operations

Product

Finance

Seniority

Mid

Senior

Manager

Lead

Junior

Staff

Notable leadership hires: Head of Sales

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About Software of Excellence

Software of Excellence supplies software and services to dental practices, focusing on practice management, patient booking, marketing, and revenue cycle management. The product suite helps practices increase patient throughput, optimize scheduling, manage patient recall and retention, and improve financial outcomes. The company operates across the United Kingdom, Australia, and New Zealand with a distributed engineering and sales organization. The platform integrates with clinical and business workflows, positioning it as a mission-critical system for dental group administrators and clinicians.

HeadquartersGillingham, Kent

Company Size51–200 employees

Hiring MarketsCanada, United Kingdom, Australia, New Zealand

Frequently Asked Questions

What tech stack does Software of Excellence use?

Java, Spring Boot, Groovy, and Hibernate on the backend; Ruby on Rails; Ember.js and Node.js on the frontend; PostgreSQL and Redis for data storage; AWS and Azure for infrastructure; Heroku for hosting.

What is Software of Excellence working on?

Core projects include practice management system development, API infrastructure, web application design for multiple user types, revenue cycle management, customer data conversion, test automation frameworks, and continuous deployment pipelines.