Smoothie King (SKFI) Tech Stack

Franchise smoothie bar operator with 1,000+ locations across 34 states

Restaurants Dallas, TX 201–500 employees Founded 1973 Privately Held

Smoothie King operates a large franchise network across the US and select international markets, with hiring heavily weighted toward store operations (ops and shift-lead roles dominating the 798 active positions). The tech stack—POS, Braze, Power BI, Tableau, Azure, and Adobe creative tools—reflects a franchise business managing point-of-sale, customer marketing automation, and training content at scale, with projects centered on local marketing execution and community partnerships rather than product innovation.

Tech Stack 15 technologies

Core StackBraze Power BI Tableau Terraform Azure DevOps POS Gmail Google Calendar Google Drive Blender Articulate 360 Adobe Captivate InDesign Adobe Azure

What Smoothie King (SKFI) Is Building

◆Challenges

Identifying operational issues
Inventory management challenges
Maximizing sales performance
Driving profitability
Cash management
Safety and risk management concerns
Cash handling
Ensuring food safety compliance
Improving store performance
Enhancing guest experience

▲Active Projects

Local store marketing plans
Community outreach marketing
Implementation of company programs
Equipment replacement coordination
Develop partnerships with local community members
Execute marketing strategies and promotions
Community outreach initiatives
Local marketing plan development
Marketing strategy execution
Product delivery to community

Hiring Activity

Accelerating800 roles · 120 in 30d

Department

Ops

594

Sales

174

Operations

Marketing

Support

Seniority

Junior

389

Manager

182

Mid

118

Lead

Senior

Intern

Notable leadership hires: Shift Lead

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About Smoothie King (SKFI)

Smoothie King is a Dallas-based franchise operator of smoothie bars and nutritional lifestyle centers. Founded in 1973, the company franchised the first smoothie bar concept in the US in 1989 and now operates more than 1,000 stores across 34 US states, the Caymans, Trinidad, and South Korea. The business is structured around franchise support and store operations, with hiring concentrated in operational and shift-lead roles to manage day-to-day store performance, inventory, and guest experience. Pain points center on operational execution—inventory management, cash handling, food safety compliance, and store profitability.

HeadquartersDallas, TX

Company Size201–500 employees

Founded1973

Hiring MarketsUnited States

Frequently Asked Questions

What is Smoothie King's tech stack?

Core systems include a point-of-sale platform, Braze for customer marketing, Power BI and Tableau for analytics, Azure cloud infrastructure, and Adobe Creative Suite for marketing assets and training content (Articulate 360, Captivate, InDesign).

How many Smoothie King locations operate?

More than 1,000 stores across 34 US states, the Caymans, Trinidad, and South Korea as of the most recent data.

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How this profile is built

Smoothie King (SKFI)'s technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.