Franchised smoothie bar chain with company-run store operations
Smoothie King is a Dallas-based smoothie bar franchisor whose hiring is dominated by store operations and in-store sales roles, mostly junior and shift-lead level, though velocity is decelerating. Behind the counter sits a corporate stack pairing Power BI and Tableau analytics with Braze for customer messaging and Azure plus Terraform and Azure DevOps for infrastructure, while Articulate 360 and Adobe Captivate point to a structured e-learning program for frontline staff.
Notable leadership hires: Shift Lead
Smoothie King operates and franchises smoothie bars, founded in 1973 and headquartered in Dallas, Texas. The privately held company sells blended smoothies and nutrition-oriented products directly to consumers through its store network, alongside a franchising business. Its corporate and company-store workforce falls in the 201–500 employee range, with hiring concentrated in the United States. Store roles span crew members, shift leads and store managers responsible for daily operations, guest service and local marketing.
Smoothie King uses Google Workspace tools (Gmail, Calendar, Drive), POS systems, Power BI and Tableau for analytics, Braze for customer engagement, Azure with Terraform and Azure DevOps, and Articulate 360 and Adobe Captivate for training.
Yes. Hiring centers on store operations and sales, spanning junior crew, shift leads and managers in the United States, with active recruitment and coaching of store managers, though overall hiring pace is slowing.
Smoothie King is headquartered in Dallas, Texas. It is a privately held company founded in 1973 with a workforce in the 201–500 employee range.
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Smoothie King (SKFI)'s technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
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