S

Smith Tech Stack

Performance commerce agency building SAP and Salesforce integrations at scale

IT Services and IT Consulting Columbus, Ohio 51–200 employees Founded 1996 Privately Held

Smith is a commerce agency managing over 500,000 daily transactions globally, built on a deep SAP stack (Commerce Cloud, S/4HANA, BTP, Integration Suite) paired with Salesforce, HubSpot, and a growing roster of martech platforms (Salesforce Marketing Cloud, Adobe Experience Platform, Braze, Iterable). The adopting list signals a strategic pivot toward marketing automation and personalization — matching their stated pain around scaling personalization and their active projects in customer lifecycle marketing and martech implementation. Engineering-dominant hiring (primarily senior/director-level) reflects the complexity of SAP integrations and platform modernization work.

Tech Stack 40 technologies

Core StackHubSpot Salesforce SAP SAP S/4HANA JavaScript Angular React Vue Braze Iterable Java Spring SAP Commerce Cloud Outreach SAP PO SAP Integration Suite API Management Event Mesh SAP BTP HTML CSS REST API HTML5 OData JSP SAP Customer Experience Salesforce Marketing Cloud Adobe Experience Platform Jakarta EE SOAP+10 more

AdoptingHubSpot Braze Iterable SAP Customer Experience Salesforce Marketing Cloud Adobe Experience Platform

What Smith Is Building

◆Challenges

Financial loss due to promo issues
Retaining existing accounts
Achieving extension sales goals
Resolving client issues
Implementing new martech platforms
Scaling personalization capabilities
Issue resolution across multiple regions

▲Active Projects

Customer lifecycle marketing strategy
Implementation of key martech platforms
Outbound sales campaigns
Mql to sql lead management processes
Agency growth strategy development
Client communication strategy
End-to-end ecommerce integration
Responsive layout development
Platform evolution and modernization
Ux-focused initiatives

Hiring Activity

Steady20 roles · 7 in 30d

Department

Engineering

12

Marketing

2

Sales

2

Design

1

Ops

1

Product

1

Seniority

Senior

10

Mid

4

Director

2

Lead

2

Junior

1

Notable leadership hires: Account Director, MarTech Lead, Technology Director

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About Smith

Smith is a performance commerce agency serving ambitious B2B and B2C businesses with digital strategy, experience design, and commerce operations. The company operates across three physical offices (Columbus, Ohio; Ottawa-Gatineau, Canada; Santiago, Chile) plus distributed teams in the US and Canada, employing 51–200 staff. Core competencies span SAP Commerce Cloud, Salesforce, customer experience platforms, and mobile/responsive design. Projects center on end-to-end ecommerce integration, platform modernization, and customer lifecycle marketing — supported by a technical stack anchored in Java, Spring, REST APIs, and modern frontend frameworks (Angular, React, Vue).

HeadquartersColumbus, Ohio

Company Size51–200 employees

Founded1996

Hiring MarketsUnited States, Colombia, Chile, Argentina

Frequently Asked Questions

What is Smith's tech stack?

Smith uses SAP Commerce Cloud, S/4HANA, SAP BTP, and Integration Suite for commerce operations; Salesforce, HubSpot, Salesforce Marketing Cloud, Adobe Experience Platform, and Braze for marketing and CRM; and Java, Spring, React, Angular, and Vue for development.

Where is Smith headquartered?

Smith is headquartered in Columbus, Ohio, with additional offices in Ottawa-Gatineau, Canada, and Santiago, Chile, plus remote staff across North America.