Smartness Tech Stack

AI automation platform for independent lodging operators

Software Development Arco, Trentino-Alto Adige 51–200 employees Founded 2020 Privately Held

Smartness automates booking, revenue management, and guest operations for properties seeking independence from OTA intermediaries. The stack is modern (Node.js, TypeScript, PostgreSQL, Vue, AWS) but the hiring shape reveals a sales-and-support-led motion: 26 sales roles and 20 support roles dwarf 11 engineering positions, indicating a land-and-expand playbook where customer success drives retention and upsell—critical for a bootstrapped, Italy-based SaaS competing against incumbents. Active projects span KPI dashboards, partner integrations, and pricing optimization, while pain points cluster around churn, direct-booking velocity, and global scaling.

Tech Stack 24 technologies

Core StackHubSpot Salesforce Node.js Linux JavaScript TypeScript PostgreSQL Playwright GitHub Actions GitLab CI/CD Jenkins Jira Postman AWS PHP Vue Redis CRM Git REST Assured SQL HTML XML Excel

What Smartness Is Building

◆Challenges

Expanding into italian market
Reaching monthly arr target
Scaling globally
Improving operational performance
Scaling product portfolio
Manual operations fragmentation
Increasing direct bookings
Minimizing churn
Maximizing revenue potential
Optimizing pricing and distribution

▲Active Projects

Api integrations with partners
Kpi monitoring and reporting
Platform adoption
Pricing and distribution strategy optimization
Smartchat
Backend services development
Feature adoption push
Ultra segment onboarding
Automating routine tasks
Trade fair participation

Hiring Activity

Steady70 roles · 25 in 30d

Department

Sales

Support

Engineering

Product

Data

Executive

Design

Seniority

Mid

Senior

Junior

Manager

Lead

Notable leadership hires: Chief Of Staff

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About Smartness

Smartness builds automation software for independent lodging operators—hotels, hostels, vacation rentals—to manage bookings, pricing, and operations without relying on third-party OTA platforms. Founded in 2020, the company is headquartered in Arco, Italy, and operates in a 51–200-person privately held structure. The product suite includes automated pricing, guest communication (SmartChat), KPI monitoring, and backend integrations with payment and distribution partners. Sales and support dominate the org (46 of 69 active roles), reflecting a customer-success-dependent model where operational independence requires hands-on onboarding and ongoing optimization.

HeadquartersArco, Trentino-Alto Adige

Company Size51–200 employees

Founded2020

Hiring MarketsSpain, Italy

Frequently Asked Questions

What tech stack does Smartness use?

Backend: Node.js, TypeScript, PostgreSQL, PHP, Redis. Frontend: Vue, HTML, XML. DevOps: AWS, Linux, GitHub Actions, GitLab CI/CD, Jenkins. Testing/API: Playwright, Postman, REST Assured. Sales/CRM: HubSpot, Salesforce.

Where is Smartness headquartered?

Arco, Trentino-Alto Adige, Italy. Founded 2020. Privately held, 51–200 employees. Currently hiring in Italy and Spain.