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Smarketer Group Tech Stack

Marketing strategy and execution group built on data-driven consulting

Business Consulting and Services Berlin 201–500 employees Public Company
smarketer.group LinkedIn

Smarketer Group operates a multi-agency model combining strategy consulting with specialized marketing execution across Google Ads, social, Amazon, and search. The tech stack—BigQuery, dbt, Power BI, HubSpot, Salesforce—reflects a analytics-first approach to client work, while active projects span A/B testing, conversion optimization, and AI automation for marketing and sales. Hiring velocity is accelerating with a 5:1 marketing-to-engineering ratio, suggesting client-delivery scale outpacing internal product development.

Tech Stack 18 technologies

Core StackBigQuery dbt Power BI GitHub Copilot HubSpot Salesforce Google Ads Google Analytics SQL Amazon Ads Microsoft Advertising Microsoft Office Amazon Advertising LinkedIn
Adoptingn8n CSS Google Google Analytics 4

What Smarketer Group Is Building

◆Challenges

  • Technical seo issues
  • Scaling partnerships
  • Increasing conversion rates
  • Tracking technology optimization
  • Compliance monitoring
  • Scalable marketing system
  • Sales process inefficiencies

▲Active Projects

  • Onboarding and implementation of a2a products
  • Planning and executing cross-sell strategies
  • A/b testing
  • Ux optimization
  • Landing page redesign
  • Implementing consent mode in google analytics 4
  • Implementing fast tracking
  • End-to-end content and lead funnel design
  • Ai automation for marketing and sales

Hiring Activity

Accelerating20 roles · 20 in 30d

Department

Marketing
10
Sales
4
Data
2
Engineering
1

Seniority

Senior
7
Junior
4
Intern
2
Mid
2
Lead
1
Manager
1

Notable leadership hires: Content Marketing Lead

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About Smarketer Group

Smarketer Group is a Berlin-based consulting and agency group that combines strategic advisory with hands-on campaign execution for mid-market and enterprise clients. The firm specializes in paid advertising (Google Ads, Amazon, Microsoft), organic performance marketing, and data-driven strategy across multiple channels. Work centers on conversion optimization, lead funnel design, A/B testing, and partnership scaling. The organization spans Germany and Poland and operates as a public company.

HeadquartersBerlin
Company Size201–500 employees
Hiring MarketsGermany, Poland

Frequently Asked Questions

What tech stack does Smarketer Group use?

Core tools include BigQuery and SQL for analytics, dbt for data transformation, Power BI for reporting, HubSpot and Salesforce for CRM, and Google/Microsoft/Amazon advertising platforms. Recently adopting Google Analytics 4, CSS, and n8n for automation.

What is Smarketer Group working on?

Current projects include A/B testing, UX optimization, landing page redesign, Google Analytics 4 consent mode implementation, end-to-end lead funnel design, and AI automation for marketing and sales workflows.

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