SINE Digital Tech Stack
Digital agency for live entertainment, specializing in paid media and ticketing analytics
SINE is a London and New York-based consultancy focused on the live entertainment sector—theatre, sport, attractions, and culture. The tech stack is heavily weighted toward paid media platforms (Google Ads, Meta Ads Manager, DV360, TikTok Ads) and martech infrastructure (HubSpot, Mailchimp, Tessitura ticketing), with BigQuery and Looker Studio anchoring data and reporting. Active hiring is concentrated in marketing roles (10 open positions) alongside account and client director-level hires, suggesting revenue scaling through both campaign execution and client management. Current project focus on cross-channel campaigns, media planning, and conversion tracking aligns with stated pain points around campaign optimization and data hygiene.
Tech Stack 23 technologies
What SINE Digital Is Building
◆Challenges
- Optimizing campaign performance
- Budget reconciliation
- Performance analysis
- Maximising ticket sales
- Deepening audience engagement
- Data hygiene
- Conversion tracking
- Busy campaign period
- Complex employee relations issues
- Improving paid social performance
▲Active Projects
- Paid search strategy
- Cross-channel integrated campaigns
- Client onboarding
- Media strategy for performing arts centers and broadway tours
- Data-driven media planning across paid social, search, display, ctv, streaming audio, and dooh
- Email & sms campaigns for broadway, touring, and arts & culture clients
- Automated flows for event reminders and re-engagement
- Performance reporting using custom reporting app and looker studio dashboards
- Looker studio dashboard development
- Conversion tracking implementation
Hiring Activity
Department
Seniority
Notable leadership hires: Account Director, Client Director
