Simulmedia Tech Stack

Cross-channel TV advertising platform with predictive targeting and measurement

Software Development New York, New York 51–200 employees Founded 2008 Privately Held

Simulmedia operates a data-science-driven TV advertising stack spanning linear, CTV, and gaming, built on React + Next.js + Python + TensorFlow. The company is actively scaling ML-based ad targeting and campaign optimization while simultaneously launching a new self-service CTV platform and expanding into pharma — a hiring mix weighted heavily toward data (4 roles) and sales (2), with senior and director-level fills suggesting either backfill of specialized talent or growth into new verticals. Internal pain points cluster around campaign setup, measurement, and the research-to-production pipeline, indicating the platform is maturing from custom optimization toward automation.

Tech Stack 20 technologies

Core StackReact Next.js TypeScript Tailwind CSS Vercel Node.js Python scikit-learn TensorFlow PyTorch tRPC D3.js Chart.js SQL Excel Google Sheets

What Simulmedia Is Building

◆Challenges

Campaign setup inefficiencies
Measurement inefficiencies
Reporting inefficiencies
Bridging gap between research and production
Scaling experimental solutions
Improving ad targeting
Optimizing campaign performance
Enhancing advertising efficiency
Expanding pharma healthcare capabilities
Matching patient populations

▲Active Projects

Brand new ctv self-service platform
Insights and analytics dashboards
Digital transformation of playerwon media operations
Build playerwon operational stack
Transform campaign planning and reporting
Ad targeting model development
Campaign optimization using reinforcement learning
Model production integration
Pharma healthcare category expansion
Process implementation & documentation

Hiring Activity

Minimal8 roles · 0 in 30d

Department

Data

Sales

Marketing

Product

Seniority

Senior

Junior

Director

Lead

Notable leadership hires: Director Pharma

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About Simulmedia

Simulmedia is a TV advertising technology company founded in 2008 and based in New York. The company serves mid-market to enterprise advertisers planning and buying across linear TV, connected TV (CTV), and free-to-play gaming (via PlayerWON). The core product, TV+, combines predictive audience modeling with cross-channel media buying and measurement. Simulmedia has built a 15+ year dataset of TV viewership patterns to power lookalike modeling and targeting. The company operates with 51–200 employees, primarily in the United States, and is structured around data science, sales, and product functions.

HeadquartersNew York, New York

Company Size51–200 employees

Founded2008

Hiring MarketsUnited States

Frequently Asked Questions

What technology stack does Simulmedia use?

Frontend: React, Next.js, TypeScript, Tailwind CSS. Backend: Node.js, tRPC. Data/ML: Python, scikit-learn, TensorFlow, PyTorch, SQL. Visualization: D3.js, Chart.js.

What is Simulmedia working on?

A new self-service CTV platform, ad targeting model development using reinforcement learning, campaign optimization, PlayerWON operational stack expansion, and pharma healthcare category entry with patient-population targeting.