Simply Business Tech Stack

Insurance marketplace for small businesses and landlords across UK and US

Insurance London, England 1,001–5,000 employees Founded 2000 Privately Held

Simply Business operates a multi-channel insurance marketplace (direct, agent-assisted, and API) serving over one million customers. The tech stack is polyglot (Python, Ruby on Rails, React, Kafka, MongoDB) and heavily cloud-native (AWS, Terraform, Docker), but hiring reveals a strategic rebalance: engineering and product roles are minimal relative to data, marketing, and insurance staffing, suggesting a shift from platform-building toward growth operations and underwriting profitability. Active projects span SEO/LLM roadmaps, Kafka pipeline optimization, and internal PaaS development, while pain points cluster around system scaling, pricing complexity, and organic acquisition — typical of a maturing insurer-tech hybrid facing profitability pressure.

Tech Stack 29 technologies

Core StackGitHub GitHub Copilot Terraform CloudFormation Ansible Docker GitHub Actions AWS Stripe Google Analytics Python WordPress Adobe Creative Cloud Figma Ruby Ruby on Rails MongoDB Kafka JavaScript React Webpack Zendesk Semaphore AWS CodeBuild Nexus SQL Excel R SCSS

What Simply Business Is Building

◆Challenges

Improving seo performance
Inefficiencies
System-wide bottlenecks
Streamlining kafka pipelines
Complex pricing challenges
Increase organic traffic
Grow mga strategy
Scaling direct-to-consumer insurance product
Improving underwriting profitability
Complexity in accounting operations

▲Active Projects

Dashboards and self-service query tools
Customer journey analysis
Data set and pipeline evolution
Next-generation infrastructure roadmap
Internal paas development
Brand voice guidelines development
Channel content adaptation
Search everywhere strategy
Seo/aeo/llm roadmap
Mga growth strategy projects

Hiring Activity

Steady25 roles · 9 in 30d

Department

Engineering

Marketing

Product

Data

Insurance

Design

Finance

Seniority

Senior

Staff

Manager

Mid

Lead

Junior

Notable leadership hires: Copy Lead

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About Simply Business

Simply Business is a UK-founded insurance marketplace operating in both the UK and US markets. The business serves small business owners and landlords with products spanning public liability, professional indemnity, employers liability, landlord, and product liability insurance. Customers can self-serve online (supported by dashboards and self-service query tools in active development), compare quotes from multiple carriers, or speak with contact-center agents in the UK and US. The platform architecture handles quote comparison, policy customization, online purchase, and customer management, underpinned by data pipelines (Kafka, MongoDB), search infrastructure, and a next-generation internal PaaS platform currently under development.

HeadquartersLondon, England

Company Size1,001–5,000 employees

Founded2000

Hiring MarketsUnited Kingdom, United States

Frequently Asked Questions

What tech stack does Simply Business use?

Python, Ruby on Rails, React, Kafka, MongoDB, AWS (Terraform, CloudFormation), Docker, GitHub (with Copilot and Actions), Stripe, Zendesk, Google Analytics, and R for data science and analytics.

Where is Simply Business headquartered?

London, England. The company also operates contact centers and hiring in the United States, and serves customers in both the UK and US markets.