Shopfully Tech Stack

Drive-to-Store platform connecting European shoppers with local retail deals

Software Development Milano, Lombardia 201–500 employees Founded 2012 Privately Held

Shopfully operates a hyperlocal retail network across 25 countries, connecting 200 million shoppers to 500+ retailers through 1,400+ publishers. The tech stack reveals a data and ML-forward organization: Python + PyTorch + Hugging Face + YOLO for computer vision, Pandas + Polars + Spark for data pipelines, and dbt + Looker for analytics — all backed by AWS, GCP, and Azure. Hiring is sales and marketing-led (31 of 51 open roles), with engineering at 6 roles, but the scale of challenges (100 million events daily, scalable pipelines, recommendation systems) signals the backend workload exceeds the current team capacity.

Tech Stack 75 technologies

Core StackPython PyTorch Pandas FastAPI Flask Hugging Face Apache Spark HubSpot Google Analytics Looker dbt AWS Terraform Google Ads SQL Polars MLOps Transformers GPT YOLO Google Meta SEMrush Excel Meta Business Suite GCP Azure Scrum Kanban PowerPoint+45 more

What Shopfully Is Building

◆Challenges

Expanding into new markets
Acquiring new customers
Supply growth
Expansion into german and austria markets
Expanding into czech market
Ensuring measurable campaign results
100 million events daily
Scalable data pipelines
Managing tax risks
Optimizing global tax position

▲Active Projects

Shopper network
Developing digital media proposals
Product portfolio management & market launches
Launching shopfully's presence in the czech market
Multi-channel digital campaigns
Building media agency partnerships
Multi modal extreme classification
Recommendation systems
Information extraction and enrichment from unstructured content
Vendor management procurement and negotiations

Hiring Activity

Steady50 roles · 15 in 30d

Department

Sales

Marketing

Engineering

Data

Product

Finance

Executive

Seniority

Mid

Manager

Senior

Intern

Junior

Lead

Director

Principal

Notable leadership hires: Tax Director, Technical Account Lead

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About Shopfully

Shopfully is a Drive-to-Store platform that bridges online discovery and offline retail transactions. The company operates a two-sided marketplace: a network of premium European publishers and digital media partners on one side, and 500+ retailers and brands on the other, unified through proprietary AI-driven hyperlocal matching. The service spans 25 countries in Europe, Australia, and Latin America, with a team of 450+ people. Core operations center on shopper network scaling, market expansion (recent launches in Czech, German, and Austrian markets), media agency partnerships, and recommendation infrastructure to surface relevant local deals.

HeadquartersMilano, Lombardia

Company Size201–500 employees

Founded2012

Hiring MarketsItaly, Austria, Netherlands, Czechia, France, Canada, Peru, Germany

Frequently Asked Questions

What tech stack does Shopfully use?

Python, PyTorch, Hugging Face, YOLO, Pandas, Polars, Apache Spark, dbt, Looker, AWS, GCP, and Azure. The stack emphasizes ML (Transformers, GPT) and data pipeline tooling.

Where does Shopfully operate?

Shopfully operates in 25 countries across Europe, Australia, and Latin America, with headquarters in Milano, Italy, and active hiring in 11 countries including Austria, Netherlands, Czechia, France, and Canada.