S

Sett Tech Stack

AI-native creative generation and testing platform for mobile game studios

Technology, Information and Internet Tel Aviv 11–50 employees Founded 2022 Privately Held

Sett builds an agentic AI system that automates the creative loop for mobile game user acquisition — generating ad concepts, deploying them, and learning from performance data. The stack spans LLMs (ChatGPT, Claude), generative tools (After Effects, Blender, Photoshop), and cloud infrastructure (AWS, GCP, Azure), revealing a company executing on real-time creative synthesis and evaluation. Hiring skews engineering-heavy (7 of 20 roles) with emerging demand in sales (4) and ops (3), consistent with a product scaling from proof-of-concept toward GTM.

Tech Stack 23 technologies

Core StackTypeScript JavaScript Python AWS HubSpot Salesforce Google Analytics After Effects ClickUp Asana Monday.com Cursor GitHub Copilot Figma HTML5 GCP Azure Unity Blender Photoshop HTML ChatGPT Claude

What Sett Is Building

◆Challenges

Creative ideas fail
Streamlining content development
Optimizing creative workflows
Inefficient creative acquisition
Expanding partner ecosystem
Optimizing demand gen roi
Turning chaos into clarity
Cross-team process challenges
Resource planning and budgeting
Low partner adoption

▲Active Projects

Llm based applications
Ai-driven generation systems for web games
Build frameworks or dashboards to measure creative and system quality
Agentic ai applications
Website end-to-end management
Lead nurturing automation workflows
Partner program development
Generative pipelines for web games
Autonomous creative marketer
New game onboarding and team scaling

Hiring Activity

Steady20 roles · 8 in 30d

Department

Engineering

7

Sales

4

Ops

3

Product

2

Design

1

Marketing

1

Research

1

Seniority

Mid

6

Senior

6

Lead

3

Junior

2

Intern

1

Manager

1

Notable leadership hires: Demand Lead

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About Sett

Sett operates an AI platform designed to solve a specific bottleneck in mobile game marketing: 97% of ad creatives fail, and UA teams lack the speed and iteration capacity to find winners consistently. The platform generates diverse playable and video ad concepts from performance signals, deploys them across ad networks, and compounds learning over time—automating what traditionally required human creative teams. The product targets mid-market and enterprise game studios managing large-scale user acquisition campaigns. Founded in 2022 by founders with game industry and AI expertise, Sett is based in Tel Aviv with engineering presence spanning Israel and Serbia.

HeadquartersTel Aviv

Company Size11–50 employees

Founded2022

Hiring MarketsIsrael, Serbia

Frequently Asked Questions

What tech does Sett use to build generative AI features?

Sett's stack includes TypeScript and Python for core development, AWS/GCP/Azure for infrastructure, LLMs (ChatGPT and Claude), and creative tools like After Effects, Blender, and Photoshop integrated into generative pipelines.

What is Sett working on?

Core projects include agentic AI applications, LLM-based systems, generative pipelines for game creatives, dashboards for measuring creative quality, lead nurturing automation, and partner ecosystem expansion.

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