sera Group Tech Stack

Premium pet-care and aquatic-habitat products across Europe

Manufacturing Heinsberg 51–200 employees Founded 1970 Privately Held

Sera Group operates a portfolio of four regional brands (sera, Interpet, Aquagarden, Blagdon) selling aquarium, terrarium, and pond products across Germany and the UK. The hiring mix—heavy in logistics and manufacturing, light in engineering—reflects a product-led, operationally scaled business; active projects around e-commerce expansion and Amazon optimization signal growth into digital channels, while pain points in compliance and HR digitalization suggest the company is moving beyond pure manufacturing into scaled multi-market operations.

Tech Stack 10 technologies

Core StackSAP ATLAS Amazon Seller Central Amazon Ads HPLC SAP QM Exchange Online OneDrive Jira Service Management OTRS

What sera Group Is Building

◆Challenges

Monitoring import export processes
Ensuring compliance with foreign trade regulations
International hr processes
Digitalizing hr processes
Optimizing revenue and margin

▲Active Projects

Expand e-commerce and marketplace channels
Optimize amazon advertising campaigns
Hr digitalization and process optimization
Go-to-market strategy for outdoor product launches
Communication and promotion campaigns for product awareness
Market and customer analysis for outdoor segment

Hiring Activity

Accelerating10 roles · 10 in 30d

Department

Logistics

Manufacturing

E-Commerce

Engineering

Marketing

Ops

Seniority

Mid

Junior

Manager

Senior

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About sera Group

Sera Group is a privately held German manufacturer founded in 1970, headquartered in Heinsberg. The group owns four brands: sera (premium aquarium and terrarium products, made in Germany), Interpet (UK aquarium products), Aquagarden (pond technology), and Blagdon (garden pond expertise). Products span food, water conditioners, fertilizers, treatments, test kits, CO2 technology, and heating equipment. The company serves hobby aquarists, terrarium keepers, and pond enthusiasts across Europe through direct sales, e-commerce marketplaces (including Amazon), and regional distribution. Stack is anchored in SAP for operations and supply-chain control, with Amazon Seller Central and Ads for marketplace presence.

HeadquartersHeinsberg

Company Size51–200 employees

Founded1970

Frequently Asked Questions

What is sera Group's tech stack?

Sera Group's primary systems include SAP (operations and quality management), Amazon Seller Central and Ads (marketplace sales), HPLC (quality testing), Jira Service Management (ticketing), and OTRS (customer service). Exchange Online and OneDrive handle office productivity.

What brands does sera Group own?

Sera Group operates four brands: sera (German-made aquarium and terrarium products), Interpet (UK aquarium products), Aquagarden (pond technology), and Blagdon (garden pond specialists, UK-based, 60+ years old).

How this profile is built

sera Group's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.