German maker of aquarium, terrarium and garden pond care products
sera Group produces food, care products and technology for aquariums, terrariums and ponds from its Heinsberg base, running a multi-brand portfolio on an SAP R/3 core with SAP QM and HPLC lab tooling for quality control. Hiring is accelerating and finance-weighted, with a Finance Lead search and repeated focus on integrating new subsidiaries, which points to post-acquisition consolidation. A parallel push into Amazon Seller Central and Amazon Ads shows direct marketplace sales growing alongside traditional retail.
Notable leadership hires: Finance Lead
sera Group is a privately held German manufacturer founded in 1970 and headquartered in Heinsberg, where production takes place. The group develops food, water conditioners, treatments, test kits, CO2 technology, lighting and heaters for aquarium, terrarium, saltwater and garden pond keepers. Its portfolio spans several brands, including sera, Interpet, Aquagarden and Blagdon, serving both beginners and experienced hobbyists internationally. The company employs 51–200 people and runs operations on SAP, with Microsoft Exchange Online and Jira Service Management and OTRS supporting internal IT and service.
sera Group runs SAP R/3 with SAP QM, HPLC lab systems, AWS, Exchange Online, Jira Service Management and OTRS, plus Amazon Seller Central and Amazon Ads for marketplace sales.
Yes, hiring is accelerating, led by finance including a Finance Lead role, with additional openings in manufacturing, data, e-commerce and logistics.
sera Group is headquartered in Heinsberg, Germany, where it also manufactures its aquarium, terrarium and pond products. The company was founded in 1970.
Other companies in the same industry, closest in size
sera Group's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.