Sendblue Tech Stack

iMessage integration for CRM-native customer engagement

Software Development New York, NY 51–200 employees Founded 2023 Privately Held

Sendblue embeds iMessage directly into CRM workflows using Node.js + React + PostgreSQL, with tight integrations to Salesforce, HubSpot, and Close. The company is actively maintaining a Salesforce managed package and building API documentation for developer adoption, suggesting a land-expand motion through CRM ecosystems. Hiring has decelerated recently, with gaps in senior marketing leadership and support function maturity indicating early-stage operational scaling challenges.

Tech Stack 27 technologies

Core StackNode.js React PostgreSQL Express Salesforce Postman Zapier Make JavaScript Python GitHub Copilot Apex HubSpot Twilio Gong cURL Claude SOQL GoHighLevel Close YouTube Meta LinkedIn

What Sendblue Is Building

◆Challenges

Lack of senior marketing leadership
Building support function
Improving internal systems
Need to translate business goals into marketing strategy
Need to drive revenue impact
Reducing churn
Improving retention
Efficient request resolution

▲Active Projects

Customer onboarding and support
Email marketing strategy
Distribution strategy across youtube, meta, and linkedin
Marketing testing roadmap
Build internal systems, templates, and documentation
Salesforce managed package maintenance and updates
Api documentation and developer enablement
Customer health dashboard
Upsell opportunities

Hiring Activity

Decelerating8 roles · 2 in 30d

Department

Engineering

Marketing

Support

Sales

Seniority

Mid

Senior

Director

Manager

Notable leadership hires: Marketing Director

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About Sendblue

Sendblue enables sales and customer success teams to reach prospects and customers via iMessage directly from their CRM. The product integrates natively with Salesforce, HubSpot, and Close through Apex and SOQL customizations. Founded in 2023 and based in New York, the company employs 51–200 people and is actively building internal systems, documentation, and developer enablement infrastructure. Current focus areas include customer onboarding, managed package maintenance, and expansion across CRM platforms.

HeadquartersNew York, NY

Company Size51–200 employees

Founded2023

Hiring MarketsUnited States, Canada

Frequently Asked Questions

What tech stack does Sendblue use?

Node.js, React, PostgreSQL, and Express on the backend; Salesforce (Apex, SOQL), HubSpot, and Close for CRM integrations; Python and Claude for backend logic; GitHub Copilot for development tooling.

Does Sendblue integrate with Salesforce?

Yes. Sendblue maintains a Salesforce managed package with Apex and SOQL customizations, and API documentation for developers to enable iMessage natively within Salesforce workflows.