Private-label cosmetic pencil manufacturer with global supply chains
Schwan Cosmetics manufactures cosmetic pencils for major international beauty brands, operating from a manufacturing-heavy footprint (51–200 employees, 4 active manufacturing roles). The company is mid-migration from Dynamics NAV to Business Central 25 cloud, paired with workflow automation and AI solution pilots — a modernization sequence typical of legacy manufacturers consolidating ERP and reducing manual procurement processes. Pain points center on supply continuity and cost optimization, both addressable through their cloud transition.
Schwan Cosmetics is a private-label manufacturer of cosmetic pencils, supplying formulation and production to established cosmetics brands globally. Based in Heroldsberg, Germany, the company operates within the Schwan-STABILO group, a heritage organization known for writing instruments. The manufacturing operation spans pencil-based cosmetic application methods (eyeliner, lip, brow, and similar product formats). Current focus includes global raw material procurement efficiency, sustainability compliance alignment, and modernization of internal systems through cloud ERP adoption.
Schwan Cosmetics runs SAP and is actively migrating from Dynamics NAV to Microsoft Dynamics 365 Business Central 25 cloud, signaling a shift toward cloud-native operations and reduced on-premise infrastructure.
Primary stack: Power Platform (Power Apps, Power Automate), Microsoft Office, Excel, SAP, and Azure. The company is implementing AI solutions and moving toward Dynamics 365 Business Central cloud to replace legacy Dynamics NAV infrastructure.
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