Multi-platform audio broadcaster with digital streaming, podcasting, and radio networks
Southern Cross Austereo operates Australia's largest audio ecosystem—104 owned radio stations (FM, AM, DAB+) plus LiSTNR, a digital app with 2.4M signed-in users and 10M+ monthly listeners. The tech stack reveals a mobile-first, cloud-native architecture (React Native, Node.js, GraphQL on GCP + Firebase), but hiring pressure is concentrated in sales and marketing (39 of 54 roles), not engineering (5 roles)—a misalignment common in legacy media companies trying to monetize digital while operating traditional broadcast infrastructure.
SCA is one of Australia's largest media companies, operating the Hit Network and Triple M brands across 104 radio stations, plus LiSTNR, a digital audio platform offering live sports (AFL, NRL, cricket), podcasts (800+ titles), and music streaming. The company also provides sales representation for 56 regional radio stations, reaching 9M+ listeners across its owned networks nationally. The business operates hybrid broadcast-to-streaming with a public company structure, balancing legacy radio ad sales with digital monetization through the LiSTNR app and multi-platform advertising solutions.
LiSTNR is SCA's digital audio platform with 2.4M signed-in users and 10M+ monthly listeners. It offers SCA's radio stations (FM, AM, DAB+), live AFL/NRL/cricket, 50+ music playlists, 800+ podcasts, and local news.
SCA's primary stack includes React Native and Expo for mobile, Node.js and GraphQL for backend services, GCP (Google Cloud Functions, Cloud Run, Firebase) for infrastructure, Docker and Kubernetes for orchestration, and SAP for enterprise operations.
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