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Gray Media Tech Stack

Local broadcast operator with 113 TV markets and digital advertising portfolio

Broadcast Media Production and Distribution Atlanta, Georgia, United States 1,001–5,000 employees Founded 1897 Public Company

graymedia.com LinkedIn

Gray Media operates the nation's largest local broadcast footprint—113 TV markets reaching 36% of US households—alongside digital media, video production studios, and a growing digital advertising business. The hiring mix reveals a sales and media-heavy operation (450 combined roles) with engineering and ops support underneath; active pain points cluster around digital revenue expansion and advertiser acquisition, signaling a strategic pivot from traditional broadcast toward monetizing digital ad inventory and audience data.

Tech Stack 79 technologies

Core StackAfter Effects Adobe Premiere Pro Adobe Creative Cloud Google Ads Adobe Photoshop Adobe Illustrator Canva Word Excel PowerPoint Edius Outlook Microsoft Office Meta X Instagram YouTube LiveU Apache Ignite Roku Apple TV Photoshop VizRT Adobe Adobe After Effects Windows Google Analytics 4 Avid vMix TikTok+49 more

What Gray Media Is Building

◆Challenges

Expanding digital advertising revenue
Grow local broadcast and digital revenue market
New advertiser acquisition
Increasing advertising revenue
Growing digital revenue
Grow audience engagement
Increase engagement
Improving campaign performance
Retain agency accounts
Revenue target achievement

▲Active Projects

Digital advertising sales
New business hunting and entry strategy development
Daily show
Morning newscast production
Breaking news
First alert weather extra
Digital marketing solutions design
Broadcast and digital revenue strategy
Cohesive marketing solution using video and data
Commercials

Hiring Activity

Steady750 roles · 290 in 30d

Department

Media

270

Sales

180

Marketing

74

News

74

Engineering

73

Ops

33

Broadcast

14

Executive

12

Seniority

Mid

391

Senior

111

Intern

99

Junior

99

Manager

26

Director

24

C-Level

8

Lead

5

Notable leadership hires: Photographer Director, Newscast Director, Technical Director, assistant news director, Assistant News Director

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About Gray Media

Gray Media is a publicly traded broadcast and digital media company headquartered in Atlanta, Georgia. The portfolio includes 77 markets with top-rated local TV stations, a 43-market Telemundo affiliate network serving 1.5M Hispanic households, and owned-and-operated video production properties (Raycom Sports, Tupelo Media Group, PowerNation Studios, Assembly Atlanta, Third Rail Studios). Beyond traditional broadcast, the company operates Gray Digital Media, a full-service digital agency, and holds a majority stake in Swirl Films. Primary revenue drivers are local broadcast advertising, national digital marketing services, and emerging digital ad sales channels.

Company Size1,001–5,000 employees

Founded1897

Hiring MarketsUnited States

Frequently Asked Questions

What is Gray Media's broadcast reach?

Gray operates 113 television markets collectively reaching approximately 36% of US TV households, including 77 markets with the top-rated station and 43 Telemundo markets serving 1.5M Hispanic households.

What software does Gray Media use for video production?

Gray's production stack includes Edius, Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Illustrator), Avid, vMix, and VizRT for broadcast graphics and newscast operations.