S

Samsung Ads Tech Stack

Connected TV advertising platform reaching 3 in 4 U.S. households

Advertising Services New York, New York 501–1,000 employees Founded 2015 Privately Held

Samsung Ads operates a programmatic advertising platform built on Samsung's installed base of hundreds of millions of connected devices—TV, mobile, desktop—with claimed reach into roughly 75% of U.S. households. The tech stack (Go, Python, Kafka, Druid, Aerospike, DSP) reflects a real-time bidding and analytics infrastructure; the project list (ads click optimization, ML platform for advertising, core ad bidding, programmatic design solutions) shows active work on the decisioning layer. Sales hiring is accelerating (22 open roles, 40 posts in last 30 days), paired with engineering and data focus, suggesting aggressive scaling of both advertiser relationships and the platform's AI/ML capabilities.

Tech Stack 41 technologies

Core StackGo Python Java React JavaScript TypeScript Playwright Kubernetes Cursor GitHub Copilot Tableau Elixir Nginx Kafka Apache Airflow Jira Salesforce DSP Astro Git Argo CD Claude SQL Domo Amazon QuickSight C/C++ Aerospike Athena Druid Agentforce+11 more

What Samsung Ads Is Building

◆Challenges

Improving existing systems
New revenue streams
Financial health robustness
Managing complex integration projects
Driving efficiencies & growing existing customers
Improving deal cycle time
Bringing in new business
Optimizing sales cloud environment
Privacy incident response plan
Reducing model deployment lead time

▲Active Projects

Ads click optimization
New ad formats
Expanding advertising business across smart tv platforms
New data partnerships
World-class ml platform for advertising
Sre strategy implementation
Core ad bidding and optimization platform
Managing complex integration projects
Designing programmatic advertising solutions
Build advertising sales organization

Hiring Activity

Accelerating55 roles · 40 in 30d

Department

Sales

22

Engineering

14

Marketing

5

Ops

3

Data

2

Executive

1

Finance

1

Product

1

Seniority

Senior

21

Lead

7

Manager

7

Mid

6

Staff

6

Director

3

Junior

1

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About Samsung Ads

Samsung Ads is Samsung Electronics' advertising ecosystem, built on its position as a hardware manufacturer with direct consumer relationships across smart TVs and connected devices. The platform provides advertisers with programmatic access to audience segments derived from Samsung's device and usage data, spanning TV, mobile, and desktop channels. Operations span 25+ countries; the U.S. headquarters manages a 501–1,000-person organization. Core revenue comes from performance-based advertising sales, with ongoing work to diversify revenue streams and improve deal cycle velocity.

HeadquartersNew York, New York

Company Size501–1,000 employees

Founded2015

Hiring MarketsUnited States, Canada, Australia, Peru

Frequently Asked Questions

What tech stack does Samsung Ads use?

Go, Python, Java, React, Kubernetes, Kafka, Druid, Aerospike, Tableau, Amazon QuickSight, SQL, Apache Airflow, Nginx, Salesforce, and Claude for AI/ML work.