Salt XC Tech Stack

North American marketing agency specializing in integrated campaigns and retail media

Advertising Services Toronto, Ontario 201–500 employees Founded 2019 Privately Held

Salt XC is a Toronto-based marketing agency built around integrated campaign execution, retail media optimization, and live activations across CPG and B2B brands. The hiring mix is heavily weighted toward marketing and creative roles, with accelerating velocity (35 new postings in the last 30 days)—signaling aggressive scaling of campaign delivery capacity. Pain points cluster around operational efficiency and budget management at scale, suggesting the agency is hitting friction points typical of high-volume, multi-client execution shops.

Tech Stack 16 technologies

Core StackGoogle Analytics Google Ads AWS ADP Gusto Microsoft 365 SA360 Amazon Ads SEMrush Google Bing Meta Business Manager Meta TikTok Excel Google Sheets

What Salt XC Is Building

◆Challenges

Process inefficiencies
Operational improvements
Managing large-scale tour logistics
Regional growth
Operational integration
Agile media planning
Budget accountability
Budget overruns
Improving campaign delivery efficiency
Balancing multiple client expectations

▲Active Projects

Integrated campaigns
Onsite media execution and optimization across select retail media networks
Fifa canada celebrates tour
High-impact marketing programs
Live activation
Full-funnel b2b media executions
Mobile activations
Sem & retail media strategy development
Campaign strategy improvement
Paid social strategies for cpg brands

Hiring Activity

Accelerating60 roles · 35 in 30d

Department

Marketing

Design

Sales

Finance

Ops

Creative

Logistics

Seniority

Mid

Senior

Intern

Director

Manager

Junior

Lead

Notable leadership hires: Art Director & Copywriter, Account Director, Design Director, Media Director, Associate Design Director

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About Salt XC

Salt XC operates as a full-service marketing agency serving mid-market to enterprise clients across North America. The company orchestrates integrated campaigns spanning paid social, SEM, retail media networks, and live activations, with particular depth in CPG brand marketing and B2B media execution. Based in Toronto with hiring across Canada, the United States, and India, Salt XC employs roughly 250–500 people and is actively scaling its marketing, design, and account management teams. The tech stack is standard for agencies (Google Analytics, SEMrush, Meta Business Manager, Amazon Ads, SA360) paired with operational tools (ADP, Gusto, Google Sheets) for team and financial management.

HeadquartersToronto, Ontario

Company Size201–500 employees

Founded2019

Hiring MarketsCanada, United States, India

Frequently Asked Questions

What does Salt XC specialize in?

Integrated marketing campaigns, retail media network optimization, paid social strategies, SEM execution, and live brand activations for CPG and B2B companies across North America.

Where is Salt XC headquartered?

Toronto, Ontario, Canada. The company also hires in the United States and India.