Field marketing agency operating face-to-face sales campaigns across 7 markets
SalesWorks Group runs a distributed field sales network with 1,700+ independent contractors executing 87,000 daily face-to-face conversations for brand clients. The tech stack is Microsoft-centric (.NET, C#, SQL Server, Azure) with recent Node.js adoption, supporting internal workflow optimization and reporting infrastructure. Pain points cluster around territory performance gaps, data consolidation across markets, and onboarding efficiency—practical problems for a logistics-heavy, multi-market operation.
SalesWorks Group is a field marketing and sales activation agency founded in 1995, headquartered in Kuala Lumpur. The company operates a contractor-led model across 7 markets (US, Malaysia, and five others), managing campaigns for brand owners and non-profits through direct face-to-face engagement. Revenue flows from client retainers tied to conversation volume and conversion metrics. The 201–500 employee core supports recruitment, compliance, campaign logistics, and client success across geographies; contractors form the execution layer. Current expansion targets three new markets in the next two years.
Primary stack: .NET, C#, ASP.NET MVC, SQL Server, Azure, with frontend in Angular and HTML5/CSS/JavaScript. Collaboration tools: Teams, SharePoint, Miro. Recently adopting Node.js.
Currently operates in 7 markets including USA and Malaysia (headquarters). Plans to add 3 more offices within 2 years. Currently hiring in Malaysia, Taiwan, and China.
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