Safewill is a consumer-facing end-of-life planning platform operating at 11–50 employees. The hiring mix signals a sales and go-to-market push: balanced hiring across engineering, legal, marketing, and sales, with accelerating velocity and 4 roles posted in the last 30 days. Active projects cluster around partnership infrastructure (success plans, analytics dashboards, outbound automation) and GTM modernization, while pain points center on scaling enterprise partnerships and rebuilding the growth engine — suggesting a shift from direct-to-consumer toward a partner-led model.
Safewill helps Australians create digital estate plans covering legal, administrative, and logistical aspects of end-of-life planning. Founded in 2019, the company serves hundreds of thousands of users through a web-based platform built on Nuxt, Vue, Nest.js, and TypeScript, deployed across GCP, AWS, and Azure. The business operates from Sydney with a core team spanning engineering, legal, marketing, sales, and operations. Current initiatives focus on scaling enterprise partnerships and modernizing internal workflows and administrative systems.
Frontend: Nuxt and Vue; backend: Nest.js and TypeScript; infrastructure: Docker, Kubernetes, GCP, AWS, Azure; APIs: GraphQL and REST; data: SQL and NoSQL; CI/CD: GitHub Actions. CRM: HubSpot.
Sydney, NSW, Australia. All current hiring is within Australia.
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