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Safewill Tech Stack

Digital estate planning platform for Australian consumers

Consumer Services Sydney, NSW 11–50 employees Privately Held

Safewill is a consumer-facing end-of-life planning platform operating at 11–50 employees. The hiring mix signals a sales and go-to-market push: balanced hiring across engineering, legal, marketing, and sales, with accelerating velocity and 4 roles posted in the last 30 days. Active projects cluster around partnership infrastructure (success plans, analytics dashboards, outbound automation) and GTM modernization, while pain points center on scaling enterprise partnerships and rebuilding the growth engine — suggesting a shift from direct-to-consumer toward a partner-led model.

Tech Stack 20 technologies

Core StackHubSpot Vue Nest.js TypeScript GraphQL Docker Kubernetes AWS GitHub Actions JavaScript Java Python Google Sheets Nuxt REST API WebSockets GCP Azure SQL NoSQL

What Safewill Is Building

Challenges

  • Scaling enterprise partnerships
  • Maintaining partner engagement
  • Growth engine rebuild
  • Modernizing gtm infrastructure
  • Scaling growth engine
  • Optimizing partner performance
  • Modernising estate administration
  • Improving workflows and systems
  • Complex estate matters

Active Projects

  • End-to-end marketing campaigns
  • Modernise gtm infrastructure
  • Experiment on growth bets
  • Build outbound strategy automation
  • Partner initiatives
  • Partner success plans
  • Partner analytics dashboards
  • Internal playbooks and onboarding workflows
  • Improving workflows and systems
  • Partner success support

Hiring Activity

Accelerating9 roles · 4 in 30d

Department

Engineering
2
Legal
2
Marketing
2
Sales
2
Ops
1

Seniority

Junior
4
Mid
2
Senior
2
Manager
1
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About Safewill

Safewill helps Australians create digital estate plans covering legal, administrative, and logistical aspects of end-of-life planning. Founded in 2019, the company serves hundreds of thousands of users through a web-based platform built on Nuxt, Vue, Nest.js, and TypeScript, deployed across GCP, AWS, and Azure. The business operates from Sydney with a core team spanning engineering, legal, marketing, sales, and operations. Current initiatives focus on scaling enterprise partnerships and modernizing internal workflows and administrative systems.

HeadquartersSydney, NSW
Company Size11–50 employees
Hiring MarketsAustralia

Frequently Asked Questions

What technology stack does Safewill use?

Frontend: Nuxt and Vue; backend: Nest.js and TypeScript; infrastructure: Docker, Kubernetes, GCP, AWS, Azure; APIs: GraphQL and REST; data: SQL and NoSQL; CI/CD: GitHub Actions. CRM: HubSpot.

Where is Safewill headquartered?

Sydney, NSW, Australia. All current hiring is within Australia.

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