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Royal FloraHolland Tech Stack

Digital floriculture marketplace connecting growers and buyers globally

Transportation, Logistics, Supply Chain and Storage Aalsmeer 1,001–5,000 employees Founded 1911 Public Company

Royal FloraHolland operates a 100+-year-old international flower auction and logistics network serving growers and buyers across the sector. The tech stack reveals a modern data and supply-chain foundation—Snowflake, Blue Yonder, Power BI, and AWS—layered over legacy auction operations, with active projects in data foundation design and AI application development. Hiring is concentrated in logistics and operations roles, reflecting the operational intensity of maintaining physical hubs and coordinating global flower flows.

Tech Stack 40 technologies

Core StackSnowflake Power BI React TypeScript Playwright Vite .NET AWS AWS Lambda GitLab Azure DevOps GitHub Actions CloudFormation Grafana Prometheus Sentry OpenTelemetry Blue Yonder ArchiMate Excel CSS Material-UI SignalR API Gateway Aurora Route 53 AWS WAF AWS CDK UML Microsoft Office+10 more

What Royal FloraHolland Is Building

◆Challenges

Logistics process efficiency improvement
Transitioning from traditional project management
Process quality
Optimizing asset utilization
Maintenance program
Meeting auction deadlines
Sustain buildings and installations
Sales organization setup
Sales maximization
Optimizing workforce scheduling

▲Active Projects

Design data foundation
Maintenance and sustainability projects
Ai application development
Annual sales & marketing plan implementation
Agile release train for veilen & kwaliteit
New ats implementation
Maintenance and renovation projects
New service development
Real estate development projects
Build large cold storage cell

Hiring Activity

Steady70 roles · 30 in 30d

Department

Logistics

20

HR

9

Engineering

8

Ops

8

Construction

5

Data

4

Digital

3

Sales

3

Seniority

Senior

27

Mid

16

Manager

12

Junior

11

Lead

2

Intern

1

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About Royal FloraHolland

Royal FloraHolland is a Netherlands-based cooperative and public company that functions as a global marketplace for floriculture. The business combines physical auction hubs with a digital marketplace, enabling growers to reach buyers across multiple countries and markets. The organization manages logistics, warehousing (including large cold-storage facilities), and real-time price discovery across the flower supply chain. At 1,001–5,000 employees, the company is scaling digital capabilities and process automation while managing significant real-estate and infrastructure assets.

HeadquartersAalsmeer

Company Size1,001–5,000 employees

Founded1911

Hiring MarketsNetherlands

Frequently Asked Questions

What tech stack does Royal FloraHolland use?

Core infrastructure: Snowflake (data warehouse), Blue Yonder (supply-chain planning), Power BI (analytics). Frontend: React, TypeScript, Material-UI. Backend: .NET, AWS services (Lambda, Aurora, API Gateway). Monitoring: Grafana, Prometheus, Sentry, OpenTelemetry.