Cloud platform for autism and special-needs treatment delivery and training
RethinkFirst operates a cloud-based platform for behavioral health treatment targeting schools, insurers, employers, and families. The hiring mix is heavily skewed toward sales (15 roles) and finance (6), with engineering (2) and security (2) in the background—a pattern that tracks with their current focus on scaling billing operations, reducing deal cycle time, and expanding regional footprint rather than major product overhauls. Active projects center on partner onboarding, channel reporting, and district prospecting, signaling a go-to-market shift toward managed care and school districts.
Notable leadership hires: Demand Generation Director
RethinkFirst is a health technology company founded in 2007, headquartered in New York, serving enterprises, insurers, schools, and families with cloud-based treatment tools and clinical support for children with special needs. The platform delivers curriculum planning, professional development, parent training, and progress tracking through video and online delivery. Customers include employers, the U.S. Department of Defense, Medicaid managed care organizations, state and federal agencies, public school districts, and individual families. The company runs a 201–500-person operation in the United States, with a tech stack anchored in .NET, C#, SQL Server, and Azure cloud infrastructure, now containerizing workloads with Docker and adding Redis caching and observability through Application Insights.
RethinkFirst runs on .NET and C# with SQL Server and Azure cloud services (App Service, Virtual Machines, SQL Database). Frontend is Angular with TypeScript, HTML, CSS. DevOps uses Kubernetes, Terraform, Docker. Salesforce and HubSpot handle CRM and sales operations.
Current initiatives include partner onboarding and channel reporting, regional footprint expansion, K-12 district prospecting, platform modernization, and reducing billing errors and deal cycle time. Projects signal expansion into managed care and public schools.
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