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RethinkFirst Tech Stack

Cloud platform for behavioral health treatment, training, and clinical support

Software Development New York, NY 201–500 employees Founded 2007 Privately Held

RethinkFirst operates a clinical-backed SaaS platform for behavioral healthcare, serving enterprises, schools, and government agencies. The hiring mix is heavily sales-weighted (9 roles) relative to engineering (1 role), paired with active projects around school-district expansion and consultant-driven pipeline growth—indicating a go-to-market acceleration phase. Recent pain points center on billing errors and denial-rate management, suggesting operational scaling challenges typical of healthcare software handling reimbursement workflows.

Tech Stack 66 technologies

Core StackHubSpot Canva Adobe Creative Cloud Salesforce Gainsight Zoom 6sense ZoomInfo Adobe Illustrator Tableau Power BI Looker Marketo 6Sense Google Ads Figma Datadog SQL Server Terraform Eventbrite Cvent InDesign Photoshop Azure SQL Database Azure SQL Azure Entra ID Microsoft Fabric Azure Monitor Azure Azure Kubernetes Service+27 more

What RethinkFirst Is Building

Challenges

  • Unprecedented growth
  • Identifying new funding opportunities
  • Expanding adoption in school districts
  • Improving service timelines
  • Billing errors
  • Expanding consultant-driven pipeline
  • Reducing denial rates
  • Outstanding accounts
  • Scaling sales operations
  • Rapid growth in behavioral health division

Active Projects

  • Denial trend analysis
  • Acquisition integration
  • Building pipeline across mid-size and large school districts
  • Upsell/cross-sell opportunities within billing customers
  • Product development prioritization
  • Expanding presence in school districts
  • Abm playbook development
  • Partner marketing strategy development
  • Expanding adoption within existing districts
  • Unit guides and lesson plan documents

Hiring Activity

Accelerating30 roles · 25 in 30d

Department

Sales
9
Finance
6
Marketing
3
Design
2
Operations
2
Billing
1
Data
1
Engineering
1

Seniority

Senior
10
Mid
6
Junior
4
Manager
4
Director
3
VP
1

Notable leadership hires: Billing Director

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About RethinkFirst

RethinkFirst is a health technology company founded in 2007, headquartered in New York, delivering cloud-based treatment tools, clinical training, and progress-tracking platforms for children with special needs. The platform supports curriculum planning, professional development, parent training, and intervention delivery across video and online channels. Current customer base spans employers, the US Department of Defense, Medicaid agencies, state and federal service programs, public school districts, and families. The company operates across 201–500 employees and is currently scaling sales operations and expanding geographic footprint in school districts.

HeadquartersNew York, NY
Company Size201–500 employees
Founded2007
Hiring MarketsUnited States

Frequently Asked Questions

What is RethinkFirst's tech stack?

RethinkFirst uses Microsoft Azure infrastructure (Azure SQL, Kubernetes, Entra ID, Monitor, Fabric), Salesforce + HubSpot for CRM, Gainsight for customer success, Tableau + Power BI + Looker for analytics, Marketo for marketing automation, and Dataform for data orchestration.

Where is RethinkFirst headquartered?

New York, NY. All current hiring activity is based in the United States.

How this profile is built

RethinkFirst's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.