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RethinkFirst Tech Stack

Cloud platform for autism and special-needs treatment delivery and training

Software Development New York, NY 201–500 employees Founded 2007 Privately Held

RethinkFirst operates a cloud-based platform for behavioral health treatment targeting schools, insurers, employers, and families. The hiring mix is heavily skewed toward sales (15 roles) and finance (6), with engineering (2) and security (2) in the background—a pattern that tracks with their current focus on scaling billing operations, reducing deal cycle time, and expanding regional footprint rather than major product overhauls. Active projects center on partner onboarding, channel reporting, and district prospecting, signaling a go-to-market shift toward managed care and school districts.

Tech Stack 51 technologies

Core StackSalesforce Zoom C# .NET SQL Server Angular TypeScript JavaScript Python HubSpot 6sense Kubernetes Terraform Azure DevOps Microsoft Office NET Core Azure HTML CSS xUnit NUnit Entity Framework Availity SharePoint Demandbase PowerShell Bash Azure Virtual Machines Azure App Service Azure SQL Database+16 more
AdoptingDocker Redis Azure Service Bus Azure Application Insights Vanta

What RethinkFirst Is Building

Challenges

  • Unprecedented growth
  • Scaling sales operations
  • High volume billing inquiries
  • Autism insurance mandates
  • Reducing billing errors
  • Reducing deal cycle time
  • Long sales cycles
  • Operational friction
  • High volume of daily tasks
  • Expanding adoption within districts

Active Projects

  • Partner onboarding
  • Partner channel reporting
  • Upsell/cross-sell plan
  • Rfp/rfi response support
  • Technology-driven improvements
  • K-12 district prospecting
  • Regional footprint expansion
  • Platform modernization
  • Broker pipeline development
  • Qualified employer opportunity generation

Hiring Activity

Steady35 roles · 10 in 30d

Department

Sales
15
Finance
6
Support
3
Engineering
2
Security
2
Legal
1
Marketing
1
Operations
1

Seniority

Mid
12
Senior
9
Manager
6
Junior
3
VP
2
Director
1

Notable leadership hires: Demand Generation Director

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About RethinkFirst

RethinkFirst is a health technology company founded in 2007, headquartered in New York, serving enterprises, insurers, schools, and families with cloud-based treatment tools and clinical support for children with special needs. The platform delivers curriculum planning, professional development, parent training, and progress tracking through video and online delivery. Customers include employers, the U.S. Department of Defense, Medicaid managed care organizations, state and federal agencies, public school districts, and individual families. The company runs a 201–500-person operation in the United States, with a tech stack anchored in .NET, C#, SQL Server, and Azure cloud infrastructure, now containerizing workloads with Docker and adding Redis caching and observability through Application Insights.

HeadquartersNew York, NY
Company Size201–500 employees
Founded2007
Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does RethinkFirst use?

RethinkFirst runs on .NET and C# with SQL Server and Azure cloud services (App Service, Virtual Machines, SQL Database). Frontend is Angular with TypeScript, HTML, CSS. DevOps uses Kubernetes, Terraform, Docker. Salesforce and HubSpot handle CRM and sales operations.

What is RethinkFirst working on?

Current initiatives include partner onboarding and channel reporting, regional footprint expansion, K-12 district prospecting, platform modernization, and reducing billing errors and deal cycle time. Projects signal expansion into managed care and public schools.

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