RealityMine Tech Stack

Privacy-first digital behavior measurement platform

Technology, Information and Media Manchester 51–200 employees Founded 2012 Privately Held

RealityMine captures real-world digital behavior across mobile and web through privacy-first measurement, selling into market research and audience intelligence teams. The tech stack reveals a data-at-scale operation: SQL + Python + Apache Spark + Airflow powering ETL pipelines, PyTorch for ML inference, and native SDKs (Android/iOS) for device-level data collection. Active projects around ML inference scaling and data pipeline architecture, paired with pain points in production ML optimization and big-data handling, suggest the company is mid-shift from data collection toward algorithmic intelligence.

Tech Stack 30 technologies

Core StackPython AWS Apache Spark Apache Airflow PyTorch PySpark Kotlin Java C++ Scala Swift AWS Lambda C# PostgreSQL MySQL SQL AWS EMR Athena Azkaban Android Google Play Android SDK VPN Objective-C iOS SDK macOS Jira Service Desk Excel QuickSight

What RealityMine Is Building

◆Challenges

Optimising production-ready machine learning systems
Advancing data pipelines for inference at scale
Scaling to handle big data
Supporting continued growth
Client roi uncertainty
Data anomalies
Improving panel recruitment
Optimizing panel engagement
Identifying panel performance anomalies

▲Active Projects

Reallife app and web products
Ml inference at scale
Android app and sdk architecture
Test coverage improvements
Android os & google play changes response
Data product roadmap execution
Shared data models and event structures
Automation and tooling for efficiency
Customer reporting capabilities
Data pipeline

Hiring Activity

Accelerating10 roles · 6 in 30d

Department

Engineering

Data

Ops

Product

Seniority

Mid

Lead

Senior

Manager

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About RealityMine

RealityMine operates a passive digital behavior analytics platform, capturing what users do across apps and the web without active participation. The product suite includes a reallife app, mobile SDKs (Android and iOS), and web measurement tools, backed by proprietary panel infrastructure. Headquartered in Manchester with offices in London and Stockholm, the company serves media, advertising, and market research clients with audience measurement, content performance, and in-app behavior insights. The engineering-focused hiring velocity (6 roles in the last 30 days, accelerating) and active work on ML inference, SDKs, and data pipelines indicate scaling of both collection infrastructure and analytical capability.

HeadquartersManchester

Company Size51–200 employees

Founded2012

Hiring MarketsUnited Kingdom, United States

Frequently Asked Questions

What technology does RealityMine use for data processing?

RealityMine uses SQL, Python, Apache Spark, Airflow, and AWS (EMR, Athena, Lambda) for ETL and analytics pipelines. PyTorch handles ML inference. Native SDKs for Android and iOS collect device-level behavioral data.

Where is RealityMine headquartered?

RealityMine is based in Manchester, England, with additional offices in London and Stockholm. The company was founded in 2012 and remains privately held.