Razorfish Tech Stack

Creative and media operations agency for enterprise brand growth

Advertising Services New York, NY 1,001–5,000 employees Public Company

Razorfish operates as a creative and media operations agency embedded within Publicis Communications North America. The tech stack reveals a data-driven operations backbone—Python, SQL, Databricks, BigQuery, Redshift, and machine learning frameworks (scikit-learn, XGBoost, SageMaker, Vertex AI)—layered beneath campaign execution tools (Adobe Analytics, Google Analytics, Amazon DSP, TikTok, Instagram). Adopting dbt and search indexing tools (Solr, Elasticsearch, Lucene) signals a push toward test-and-learn agility across media planning and performance optimization.

Tech Stack 177 technologies

Core StackPython pandas scikit-learn AWS Google Analytics Databricks Vertex AI SageMaker MLflow Kubeflow BigQuery Redshift SQL XGBoost GCP Azure Adobe Analytics Azure Machine Learning PowerPoint TikTok Instagram YouTube Amazon DSP HTML CSS Google Workspace macOS Google Search Console Screaming Frog BrightEdge+143 more

Adoptingdbt Elasticsearch Solr Lucene

What Razorfish Is Building

◆Challenges

Optimizing campaign performance
Improving acquisition performance
Transforming from outputs to outcomes
Performance acceleration
Indexation issues
Complex digital program management
Improving employee engagement strategies
Shifting ways of working to product mindset
Identifying organic growth opportunities
Scaling bank success to other lobs

▲Active Projects

Bespoke media operations team building
Content and technical seo strategy development
Personalization
Testing and optimization tool implementation
Framework development for media operations team
Paid media financial process optimization
Alpha and beta tests for new features in paid search
Tv-first campaign for new product launch in finance space
Media plan implementation
Standardized automated etl processes

Hiring Activity

Steady330 roles · 120 in 30d

Department

Marketing

205

Data

Design

Engineering

Ops

Sales

Product

Seniority

Senior

Director

Mid

Intern

Manager

Junior

Lead

Notable leadership hires: Creative Director, Account Director, Art Director, Associate Creative Director, Design Director

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About Razorfish

Razorfish is a full-service creative and media operations agency serving enterprise brands and mid-market companies. Based in New York and part of the larger Publicis Communications North America group, the company employs 1,001–5,000 people across strategy, creative, paid media, and data analytics functions. The organization is actively scaling media operations teams, building frameworks for campaign automation and ETL pipelines, and refining paid media financial processes. Active projects span content and technical SEO strategy, paid search testing, TV-first campaign launches, and personalization—reflecting both traditional brand-building and performance-driven digital work. Internal challenges center on shifting from output metrics to outcome measurement, optimizing campaign performance at scale, and evolving team processes toward product-led thinking.

HeadquartersNew York, NY

Company Size1,001–5,000 employees

Hiring MarketsUnited States

Frequently Asked Questions

What is Razorfish's tech stack?

Razorfish uses Python, SQL, pandas, scikit-learn, and XGBoost for data work; GCP, Azure, AWS, and Databricks for infrastructure; Adobe Analytics and Google Analytics for campaign measurement; and Amazon DSP, TikTok, Instagram, and YouTube for paid media execution. The company is adopting dbt, Solr, and Elasticsearch.

Where is Razorfish headquartered?

Razorfish is headquartered in New York, NY and is part of Publicis Communications North America. The company currently hires in the United States.