R

Rational 360 Tech Stack

Strategic communications agency with integrated data and policy focus

Public Relations and Communications Services Washington, District of Columbia 51–200 employees Privately Held

Rational 360 is a full-service communications and public affairs firm built around data-driven campaign measurement. Their tech stack clusters heavily around social listening (Brandwatch, Talkwalker, Meltwater, Sprout Social, Khoros), survey research (Qualtrics, SurveyMonkey), and audience analytics (Google Analytics, Tableau) — revealing an organization anchored in measurement and audience intelligence rather than creative production alone. Active hiring in research and marketing roles, combined with projects around synthetic polling, geo innovation, and data/AI research offerings, signals a shift toward quantitative differentiation in a traditionally narrative-driven industry.

Tech Stack 26 technologies

Core StackGoogle Analytics Tableau Google Ads WordPress Meta Google X LinkedIn Microsoft Office Brandwatch Talkwalker Meltwater Khoros Sprout Social Sprinklr BSD EveryAction Qualtrics Excel Twitter Instagram Pinterest Hootsuite YouTube Statista SurveyMonkey

What Rational 360 Is Building

◆Challenges

Expanding integrated data approach
Expanding digital media presence
Strengthening core offering
Ensuring high-quality respondent recruitment
Politically sensitive media crises

▲Active Projects

Expand integrated data approach
Media landscape research projects
Data and ai research offerings
Synthetic polling and geo innovation
Earned media strategy for policy-driven clients
Integrated communications campaigns

Hiring Activity

Steady15 roles · 5 in 30d

Department

Marketing

8

Research

3

Communications

1

Design

1

Seniority

Senior

5

Director

3

Junior

3

Mid

1

VP

1

Notable leadership hires: Digital Director, Art Director

Company intelligence

Find more companies like Rational 360 by tech stack, pain points and active projects

Get started free

About Rational 360

Rational 360 operates as a full-service strategic communications and public affairs agency headquartered in Washington, D.C., with a distributed team across the United States. The firm serves mission-critical communications needs across policy, corporate, and crisis domains, combining traditional media relations and earned media strategy with digital, social, and emerging channel expertise. Their service model integrates communications planning, media strategy, creative production (TV, radio, print, online), and crisis management. The company emphasizes data-backed campaign execution and outcome measurement, positioning themselves as an extension of client leadership and strategy teams rather than a siloed creative vendor.

HeadquartersWashington, District of Columbia

Company Size51–200 employees

Hiring MarketsUnited States

Frequently Asked Questions

What analytics tools does Rational 360 use?

Google Analytics, Tableau, Brandwatch, Talkwalker, Meltwater, Qualtrics, and SurveyMonkey. This mix indicates heavy focus on social listening, audience research, and campaign measurement.