Company profile

Rational 360 Tech Stack

Strategic communications and digital agency for public affairs campaigns

Public Relations and Communications Services Washington, District of Columbia 51–200 employees Privately Held

Rational 360 is a Washington, DC communications and public affairs agency whose stack is built around media intelligence: Brandwatch, Talkwalker, Meltwater, Sprinklr and Sprout Social sit alongside Qualtrics, SurveyMonkey and Tableau. Job posts point to a push into AI simulation frameworks and AI-enhanced research. Senior-heavy marketing and research hiring suggests the firm is productizing analytics as a service line.

Tech Stack 26 technologies

Core StackWordPress Iterable Mailchimp Python JavaScript Zapier Monday.com Google Ads Google Analytics Tableau Pinterest Constant Contact Salesforce Marketing Cloud Brandwatch Bing Talkwalker Meltwater Khoros Sprout Social Sprinklr EveryAction Qualtrics Hootsuite Statista SurveyMonkey LiveRamp

What Rational 360 Is BuildingChallenges and projects from their job posts

◆Challenges

Advancing research and analytics capabilities and offerings
Expanding digital media presence
Developing new service offerings

▲Active Projects

AI simulation framework development
AI-powered solutions for communications and advertising
Social listening dashboards and media intelligence workflows
Automating digital marketing workflows
GEO approach implementation
AI-enhanced primary research approaches

Hiring Activity

Minimal8 roles · 0 in 30d

Department

Marketing

Research

Seniority

Director

Senior

Junior

Notable leadership hires: Digital Director, Communications Director

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About Rational 360

Rational 360 is a privately held strategic communications and digital agency headquartered in Washington, DC, with 51–200 employees and staff across the United States. It handles public relations, public affairs, crisis communications, media relations, advertising creative and production, and digital and social media strategy. Clients include organizations with policy, government and corporate objectives, and campaigns are tied to measurable outcomes. Its toolset spans advocacy and email platforms such as EveryAction, Iterable and Salesforce Marketing Cloud, plus paid media through Google Ads and Bing.

HeadquartersWashington, District of Columbia

Company Size51–200 employees

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Rational 360 use?

Rational 360 uses social listening tools like Brandwatch, Talkwalker, Meltwater and Sprinklr, research tools like Qualtrics and Tableau, and marketing platforms including Salesforce Marketing Cloud, Iterable and EveryAction.

What is Rational 360 working on?

Job posts point to AI simulation framework development, social listening dashboards, a GEO approach implementation, automated digital marketing workflows and AI-enhanced primary research.

Where is Rational 360 headquartered?

Rational 360 is headquartered in Washington, District of Columbia, has 51–200 employees, and hires in the United States, mainly for marketing and research roles.

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How this profile is built

Rational 360's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.