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Rare Beauty Tech Stack

Direct-to-consumer beauty brand sold through Sephora and own e-commerce

Personal Care Product Manufacturing El Segundo, CA 51–200 employees Privately Held

Rare Beauty operates a 51–200-person makeup brand distributed via Sephora, Space NK, and its own DTC site. Marketing dominates hiring (13 of 18 active roles), with accelerating velocity and heavy focus on social-media campaigns and product launches—a tell-tale DTC beauty growth pattern. The tech stack (Shopify, NetSuite, Bynder, Adobe Creative Cloud, Meta/TikTok/Instagram/Pinterest) reflects a brand-first, supply-chain-aware operation; the active Bynder migration and projects around sampling, hero launches, and community activations show a maturing operations layer trying to keep pace with product velocity and trend cycles.

Tech Stack 17 technologies

Core StackAdobe Creative Cloud Wrike Expensify NetSuite Shopify Bynder Word Excel PowerPoint TikTok Instagram Meta X Pinterest Substack YouTube Microsoft Office

What Rare Beauty Is Building

◆Challenges

Migrating assets to bynder
On-time delivery
Supply chain risks
Vendor relationships
Delayed product launches
Inefficient cross departmental workflows
Maintaining category authority
Keeping brand ahead of trends
Streamlining product order and inventory processes

▲Active Projects

Partner program inventory management
Sampling programs
Migration of assets to bynder
Hero launches
Community activations
New product introduction orders
Newness launch programs
New product launches
Brand partnership campaigns
Global social calendars for international retail markets

Hiring Activity

Accelerating20 roles · 10 in 30d

Department

Marketing

13

Design

1

Manufacturing

1

Product

1

Quality

1

Sales

1

Seniority

Intern

5

Junior

5

Senior

4

Manager

3

Mid

1

Notable leadership hires: Photo Video Art Director

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About Rare Beauty

Rare Beauty makes makeup sold exclusively through Sephora, Space NK, and RareBeauty.com. The brand operates as a privately held 51–200-person company headquartered in El Segundo, CA, with hiring activity extending to Peru. The product line is marketed around aesthetic inclusivity and brand identity rather than functional claims alone. Operations span product launches, inventory management, sampling programs, and retail partnerships; the company uses Shopify for e-commerce, NetSuite for order/inventory management, and Bynder for digital asset organization.

HeadquartersEl Segundo, CA

Company Size51–200 employees

Hiring MarketsPeru

Frequently Asked Questions

What is Rare Beauty's tech stack?

Rare Beauty uses Shopify (e-commerce), NetSuite (order and inventory management), Bynder (digital asset management), Adobe Creative Cloud (design), Wrike (project management), and social platforms (TikTok, Instagram, Meta, Pinterest, YouTube) for marketing and community engagement.