Publicis Health Media Tech Stack

Health-focused media agency specializing in DTC and HCP pharmaceutical marketing

Advertising Services Philadelphia, PA 501–1,000 employees Public Company

Publicis Health Media operates a media buying and planning operation for pharmaceutical and wellness brands, with a tech stack centered on analytics (Power BI, Tableau, Adobe Analytics) and programmatic platforms (Google DV360, Search Ads 360). The hiring mix is data-heavy (11 of 26 open roles) and skews senior, while pain points cluster around data accuracy and billing reconciliation—suggesting operational friction between client deliverables, financial reporting, and measurement systems.

Tech Stack 34 technologies

Core StackPower BI Tableau Google Ads AWS Python Apache Spark SQL Server Java C# Google Analytics Jira Excel PowerPoint Meta Twitter LinkedIn TikTok Pinterest Microsoft Office Google Display & Video 360 Datorama Search Ads 360 Instagram Adobe Analytics Azure SQL Server Integration Services Google Adobe R Workfront+4 more

What Publicis Health Media Is Building

◆Challenges

Data accuracy across reporting tools
Data discrepancies
Financial deliverables lifecycle
Client accrual reconciliation
Billing calendar accuracy
Optimizing client campaigns
Meeting service level expectations
Workflow efficiencies
Timely completion of deliverables
Optimizing media investment

▲Active Projects

New systems rollout
Process enhancement
New 1st-to-market programmatic offerings
Workflow efficiency processes
Case study development
Measurement plans for brand performance
Competitive analyses and best practice audits
Custom measurement platform
Hcp target list development
Cross franchise strategy

Hiring Activity

Decelerating25 roles · 7 in 30d

Department

Marketing

Data

Ops

Strategy

Seniority

Senior

Director

Manager

Mid

Junior

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About Publicis Health Media

Publicis Health Media is a Philadelphia-based media agency serving direct-to-consumer (DTC) and healthcare professional (HCP) audiences in pharmaceuticals and wellness. The firm manages multi-channel placements (social, search, programmatic, placed-based) and operates across paid and organic channels. With 501–1,000 employees and a footprint in strategy, media buying, data analytics, and operations, the company focuses on identifying first-to-market media opportunities and driving campaign performance for mid-market and enterprise health brands. Core capabilities span connections planning, HCP targeting, programmatic buying, and business intelligence.

HeadquartersPhiladelphia, PA

Company Size501–1,000 employees

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Publicis Health Media use?

Core analytics: Power BI, Tableau, Adobe Analytics. Programmatic/media: Google DV360, Search Ads 360, Google Ads. Infrastructure: AWS, Azure, SQL Server. Data engineering: Python, Apache Spark, SQL Server Integration Services, Java, R. Workflow: Workfront, Jira.

What is Publicis Health Media working on?

Active initiatives include new programmatic offerings, custom measurement platform development, HCP target list development, workflow efficiency processes, and cross-franchise strategy alignment. Measurement and billing reconciliation appear to be major focus areas.