echoloc

primer impacto Tech Stack

Point-of-sale marketing and retail activation across Spain and Portugal

Advertising Services Badalona, Catalonia 201–500 employees Founded 2005 Privately Held

Primer Impacto operates a field services business centered on in-store sales activation, merchandising, and staff training across pharmacy, food, tech, and banking retail. The hiring velocity is accelerating with 96 open roles, but 69 of those are in sales — a sales-driven staffing pattern consistent with a labor-intensive, field-based model. Their tech stack (Azure, Power BI, dbt, Airflow, React/NestJS/Flutter) suggests they are building internal tools for campaign management and planogram deployment, moving beyond pure execution services toward proprietary software.

Tech Stack 14 technologies

Core StackApache Airflow dbt Power BI Canva React NestJS Flutter TypeScript SQL Server Excel Azure ITIL PowerPoint Vyond

What primer impacto Is Building

Challenges

  • Sell-out sales
  • Maximizing sell-out
  • Improving sell-out of otc products
  • Improving brand visibility
  • Increasing sell out in pharmacies
  • Stock mismatch
  • Increasing sell-out
  • Improving sell-out performance
  • Service improvement opportunities
  • Inefficient space utilization

Active Projects

  • 2026 campaign
  • Implement plv materials and planograms
  • Training programs for store teams
  • Implantación creativa
  • Auditoría y análisis
  • Pharmacy staff training
  • Representar marcas líderes
  • Nueva campaña tecnológica
  • Campaign installations
  • Implementing plv and planograms

Hiring Activity

Accelerating95 roles · 50 in 30d

Department

Sales
69
Marketing
16
HR
3
Engineering
2
Administration
1
Finance
1
Healthcare
1
Ops
1

Seniority

Junior
44
Mid
40
Manager
8
Senior
3
Company intelligence

Find more companies like primer impacto by tech stack, pain points and active projects

Get started free

About primer impacto

Primer Impacto is a point-of-sale marketing services firm founded in 2005 and based in Badalona, Spain. The company designs and executes in-store campaigns, visual merchandising, staff training, and brand representation across multiple retail verticals—pharmacy, cosmetics, food, technology, banking, and impulse categories. They maintain their own personnel and logistics infrastructure throughout Spain and Portugal, including island territories. Core service lines include point-of-sale implementation (PLV/planograms), brand ambassador networks, medical sales visits, retail audits, and training programs. The company operates as part of Globe Groupe.

HeadquartersBadalona, Catalonia
Company Size201–500 employees
Founded2005
Hiring MarketsSpain

Frequently Asked Questions

What tech does Primer Impacto use?

Azure, Power BI, SQL Server, Apache Airflow, dbt, React, NestJS, Flutter, TypeScript, and Excel. They are building data pipelines and internal tools alongside field services.

Where is Primer Impacto headquartered?

Badalona, Catalonia, Spain. They operate field teams and logistics across Spain and Portugal.

Similar Companies in Advertising Services

Other companies in the same industry, closest in size