Point-of-sale marketing and retail activation across Spain and Portugal
Primer Impacto operates a field services business centered on in-store sales activation, merchandising, and staff training across pharmacy, food, tech, and banking retail. The hiring velocity is accelerating with 96 open roles, but 69 of those are in sales — a sales-driven staffing pattern consistent with a labor-intensive, field-based model. Their tech stack (Azure, Power BI, dbt, Airflow, React/NestJS/Flutter) suggests they are building internal tools for campaign management and planogram deployment, moving beyond pure execution services toward proprietary software.
Primer Impacto is a point-of-sale marketing services firm founded in 2005 and based in Badalona, Spain. The company designs and executes in-store campaigns, visual merchandising, staff training, and brand representation across multiple retail verticals—pharmacy, cosmetics, food, technology, banking, and impulse categories. They maintain their own personnel and logistics infrastructure throughout Spain and Portugal, including island territories. Core service lines include point-of-sale implementation (PLV/planograms), brand ambassador networks, medical sales visits, retail audits, and training programs. The company operates as part of Globe Groupe.
Azure, Power BI, SQL Server, Apache Airflow, dbt, React, NestJS, Flutter, TypeScript, and Excel. They are building data pipelines and internal tools alongside field services.
Badalona, Catalonia, Spain. They operate field teams and logistics across Spain and Portugal.
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