Postmedia Network Inc. Tech Stack

Canadian multi-platform news publisher with 120+ brands

Newspaper Publishing TORONTO, ON 1,001–5,000 employees Public Company

Postmedia operates a sprawling portfolio of print, digital, and mobile news properties across Canada, reaching millions weekly. The tech stack reflects a traditional media company in transition: heavy reliance on Microsoft and Google enterprise tools, paired with adoption of Avoma for meeting intelligence—suggesting effort to systematize sales workflows. Hiring velocity is accelerating across media, sales, and journalism roles, with active projects spanning video/podcast production, paid social strategy, and new product layering, while pain points cluster around lead generation, paid social complexity, and advertiser acquisition.

Tech Stack 33 technologies

Core StackGoogle Analytics Jira ClickUp HubSpot Salesforce ZoomInfo Teams Microsoft Office Google Final Cut Pro Microsoft 365 Meta Instagram LinkedIn Snapchat Pinterest Twitter Google Tag Manager Data Studio Microsoft Project DV360 Amazon DSP YouTube Google Analytics 360 Excel Google Ad Manager Index Exchange SharePoint Dayforce ElevenLabs+2 more

AdoptingAvoma

What Postmedia Network Inc. Is Building

◆Challenges

Delivery and service problems
Generating leads
Complex paid social media campaigns
Route optimization
Field incident management
Client onboarding and retention
Maximizing roi
Implementing consumer readiness frameworks
Maintaining service levels through independent distributor network
Securing new advertisers

▲Active Projects

National explainer strategy
In-house video/podcast production
National politics video strategy
Paid social media campaigns
Client strategy development
Execution of new layered products
Route and trucking realignments
System upgrades
System integrations
Product go-to-market initiatives

Hiring Activity

Accelerating45 roles · 30 in 30d

Department

Media

Sales

Journalism

Marketing

Ops

Logistics

Editorial

News

Seniority

Mid

Senior

Junior

Intern

Manager

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About Postmedia Network Inc.

Postmedia Network Inc. is a publicly traded Canadian news media company operating over 120 print, online, and mobile news brands. The company serves dual audiences: readers consuming news content across multiple formats and advertisers seeking targeted reach into Postmedia's audience base. Operations span journalism (newsroom and editorial), sales and marketing (advertiser relationships), media production (video and podcasts), and logistics (print distribution via independent network). The company faces structural challenges common to legacy media: maintaining service levels through distributed delivery networks, optimizing route efficiency, and converting reader engagement into advertiser spend.

HeadquartersTORONTO, ON

Company Size1,001–5,000 employees

Hiring MarketsCanada

Frequently Asked Questions

What tech stack does Postmedia use?

Postmedia operates on Microsoft Office, Microsoft 365, Google Workspace, Salesforce, HubSpot, Jira, and Google Analytics 360. Recently adopted Avoma for sales meeting intelligence. Primary platforms for content distribution include YouTube, Instagram, LinkedIn, TikTok, and Pinterest.

Where is Postmedia headquartered and how large is it?

Postmedia is headquartered in Toronto, Ontario, Canada. The company employs 1,001–5,000 people and is publicly traded on the TSX under symbols PNC.A and PNC.B.