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Pomélo+Co. Tech Stack

Direct-to-consumer hair brand scaling influencer-driven growth

Personal Care Product Manufacturing Berlin, Berlin 51–200 employees Founded 2018 Privately Held

Pomélo+Co. is a Berlin-based hair-care brand built on data-driven influencer marketing and customer co-creation. The tech stack—Instagram, TikTok, Meta, Adobe Creative Cloud, Figma, and social-media management tools like Hootsuite and Sprout Social—reveals a company whose entire operating model is built around content production and social proof. Current hiring is concentrated in marketing (3 open roles) and product (2), with velocity accelerating; the mix signals a scaling phase focused on expanding product lines and deepening performance-marketing execution rather than infrastructure shifts.

Tech Stack 15 technologies

Core StackFigma Adobe Creative Cloud After Effects Adobe Premiere Pro Canva Instagram TikTok LinkedIn X Meta CapCut Hootsuite Sprout Social Microsoft Office Google Workspace

What Pomélo+Co. Is Building

◆Challenges

Differentiating from competition
Improving conversion rates
Product development cycle
Developing new products
Optimizing product lines

▲Active Projects

Sell-out data analysis
Performance marketing output across shyne & pomélo+co
Design performance-driven visuals for e-commerce entry points
Produce short-form motion graphics and video assets
New product development hair color
Innovation of existing lines
Shine therapy development

Hiring Activity

Accelerating5 roles · 4 in 30d

Department

Marketing

3

Product

2

Seniority

Mid

3

Junior

1

Manager

1

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About Pomélo+Co.

Pomélo+Co. manufactures natural hair-care products sold direct-to-consumer via social channels, primarily Instagram. Founded in 2018, the company operates out of Berlin with 51–200 employees and competes in the crowded consumer beauty space by emphasizing customer involvement in product development and transparent ingredient sourcing. Active projects span new color-line development, existing-line innovation, sell-out analytics, and short-form video asset production—all pointing to a brand in rapid product expansion. Core pain points center on differentiation, conversion optimization, and accelerating product cycles.

HeadquartersBerlin, Berlin

Company Size51–200 employees

Founded2018

Hiring MarketsGermany

Frequently Asked Questions

What is Pomélo+Co.'s tech stack?

Social and creative tools dominate: Instagram, TikTok, Meta, Adobe Creative Cloud (Figma, Premiere Pro, After Effects), CapCut, Canva, Hootsuite, Sprout Social, and Google Workspace. No mention of e-commerce platforms or data analytics infrastructure in the active stack.

What is Pomélo+Co. working on?

Active projects include new hair-color line development, innovation of existing product lines, shine therapy formulation, short-form video production, sell-out data analysis, and performance-marketing optimization across their brand and a partner (Shyne).