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Plush Tech Stack

Direct-to-consumer women's personal care brand across India

Retail Health and Personal Care Products Egmore, Tamil Nadu 51–200 employees Founded 2018 Privately Held

Plush sells period care, hair removal, and sexual wellness products primarily through modern trade (Shopify, Amazon, Flipkart) and is actively hiring across finance, marketing, and sales. The tech stack is heavy on advertising (Meta Ads Manager, Amazon Ads, Google Analytics 4) and business intelligence (Power BI, Looker), reflecting a performance-marketing-first approach, while pain-points around stock-outs, procurement costs, and delivery timelines suggest supply-chain constraints are outpacing demand generation.

Tech Stack 14 technologies

Core StackShopify AWS Power BI Looker Google Workspace Microsoft Office Meta Ads Manager Google Analytics 4 Excel Tally Google Meta Amazon Ads Google Sheets

What Plush Is Building

◆Challenges

Process gaps
Chasing timelines
Improving funnel efficiency
Driving scalable acquisition
Stock shortages
Cost-effective procurement
Timely delivery
Timely compliance
Gap in internal controls
Stock-outs

▲Active Projects

Product launches across key chains
Trade marketing initiatives
Shopify storefront optimization
Meta ad campaign development
Modern trade store onboarding
Ad campaigns across amazon, flipkart, google, meta
Seasonal campaign planning
Offer pushes

Hiring Activity

Accelerating8 roles · 6 in 30d

Department

Finance

2

Marketing

2

Sales

2

Ops

1

Support

1

Seniority

Manager

2

Mid

2

Senior

2

Intern

1

Junior

1

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About Plush

Plush is a direct-to-consumer personal care brand founded in 2018, focused on period care, hair removal, and sexual wellness products for women in India. The company operates across modern trade channels including Shopify and major e-commerce marketplaces (Amazon, Flipkart). With over 10 million customers, Plush has scaled beyond a single-channel model into a multi-platform distribution and marketing operation. Current initiatives span seasonal campaigns, trade marketing, storefront optimization, and inventory management across retail chains.

HeadquartersEgmore, Tamil Nadu

Company Size51–200 employees

Founded2018

Hiring MarketsIndia

Frequently Asked Questions

What tech stack does Plush use?

Google Workspace, Shopify, Meta Ads Manager, Google Analytics 4, AWS, Power BI, and Looker. Heavy emphasis on performance marketing (Meta, Amazon Ads) and analytics.

What is Plush working on?

Product launches across retail chains, Shopify storefront optimization, multi-channel ad campaigns (Meta, Amazon, Google, Flipkart), seasonal promotions, and modern trade store onboarding.