M

Maneuver Marketing Tech Stack

D2C health e-commerce operator scaling creative production and video in-house

Retail Health and Personal Care Products Singapore, Singapore 11–50 employees Founded 2018 Privately Held

Maneuver is a Singapore-based operator building and scaling direct-to-consumer health and wellness brands. The tech stack—Shopify, Klaviyo, Meta, Google Search, AppLovin, plus analytics via BigQuery, dbt, Looker—shows a marketing-first architecture optimized for paid acquisition and email retention. Current project focus reveals an internal shift: building HTML-based interactive creatives, scaling video production pipelines, and integrating AppLovin performance creative workflows. This signals a move toward owned creative assets and in-house production rather than reliance on agency work.

Tech Stack 26 technologies

Core StackKlaviyo AWS Shopify BigQuery dbt Looker Meta Ads Google Ads Slack Meta Google Search YouTube AppLovin Google Sheets Frame.io TikTok Google Qlik Segment Google Analytics 4 PostScript PayPal HTML

AdoptingSora Midjourney Runway HTML

What Maneuver Marketing Is Building

◆Challenges

Scalable legal processes
Low ctr and conversion
Scaling creative production
Optimizing ad performance
Platform ad compliance
Boost conversion rates
Scaling design quality
Scaling hr function
Expanding across multiple jurisdictions
Regulatory readiness

▲Active Projects

Html-based interactive creative development
Building scalable video production processes
Landing-page-style html units for applovin
Centralized contract database
Interactive ad creative production for applovin
Creative strategy sops
Research playbooks
Applovin performance creative production
Creative pipeline integration
Vendor management optimization

Hiring Activity

Steady55 roles · 15 in 30d

Department

Marketing

28

HR

3

Legal

3

Design

2

Product

2

Data

1

Seniority

Mid

23

Lead

6

Senior

6

Junior

2

VP

2

Notable leadership hires: Product Lead, Head of Video, Head of Product

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About Maneuver Marketing

Maneuver operates as a vertically integrated D2C builder and operator in the health and wellness space, primarily targeting mid-market supplement and functional-product brands. The company bootstrapped a health e-commerce brand to over $100 million in annual revenue within four years and continues to expand. Hiring is concentrated in marketing (39% of open roles) with a secondary focus on leadership depth—Head of Video, Head of Product, and Product Lead roles indicate an organizational scaling phase. Expansion spans 11 countries across Asia-Pacific, Europe, and North America. The company also offers advisory services to external brands in the health e-commerce sector.

HeadquartersSingapore, Singapore

Company Size11–50 employees

Founded2018

Hiring MarketsBulgaria, United States, Singapore, Belgium, Malaysia, Portugal, France, Philippines

Frequently Asked Questions

What is Maneuver Marketing's tech stack?

Maneuver uses Shopify for e-commerce, Klaviyo for email, Meta and Google Ads for paid media, AppLovin for mobile performance marketing, and BigQuery + dbt + Looker for data analytics. They're actively adopting Midjourney, Runway, and Sora for creative production.

What is Maneuver Marketing working on?

Current projects focus on scaling video production pipelines, building HTML-based interactive ad creatives for AppLovin, centralizing contract management, and developing creative strategy playbooks. The organization is automating its creative production and vendor management workflows.

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