plancraft Tech Stack

AI-first software for European tradespeople and contractors

Software Development Hamburg, HH 51–200 employees Founded 2020 Public Company

Plancraft serves 20,000+ tradespeople across Europe with AI-enabled workflow software. The hiring mix is sales and marketing-heavy (18 of 31 open roles), concentrated in expansion markets (Austria, Spain, Italy, Netherlands, Germany), paired with active projects around GTM localization and pipeline building—indicating a go-to-market scaling play rather than product-led adoption. Stack leans operational (HubSpot, Salesforce, Pipedrive, Make, n8n) with Python and React for core product, and AI tooling (Claude, Copilot) embedded in development.

Tech Stack 29 technologies

Core StackHubSpot Make Looker Tableau Power BI Python n8n React Express TypeScript AWS Cursor GitHub Copilot Intercom Google Ads Salesforce Adobe Premiere Pro After Effects Google Analytics 4 SQL LinkedIn GCP Azure Claude Meta TikTok Pipedrive DaVinci Resolve Final Cut Pro

What plancraft Is Building

◆Challenges

Scaling across europe
Scaling sales pipeline
Turn scattered tradespeople into thriving communities
Reducing admin workload
Reducing churn risk
Optimizing paid channels
Scaling marketing analytics foundation
Workflow inefficiencies
International scaling of data models
Enabling alignment across organisation

▲Active Projects

Pipeline building for austria
Build first local gtm team
Marketing automation initiatives
Build spanish business from ground up
International expansion and market entry initiatives
Process optimisation and workflow implementation
Kpi and reporting dashboard maintenance
Data-driven content strategy
Scalable production setup
Ai-enabled workflows

Hiring Activity

Steady30 roles · 10 in 30d

Department

Sales

Marketing

Support

Engineering

Ops

Executive

Product

Seniority

Senior

Mid

Manager

Junior

Lead

Notable leadership hires: Country Lead

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About plancraft

Plancraft builds software designed for the operational workflows of contractors and tradespeople across Europe. Founded in 2020 and headquartered in Hamburg, the company operates as a public entity with backing from Headline and Creandum. The platform prioritizes practical, fast AI features built for field workers rather than administrative overhead. Plancraft is executing a multi-country expansion across Austria, Spain, Italy, Netherlands, and Germany, with dedicated local GTM teams and market-entry initiatives underway. The focus on reducing admin workload and scaling sales pipelines reflects operational challenges common to fragmented, geographically dispersed contractor bases.

HeadquartersHamburg, HH

Company Size51–200 employees

Founded2020

Hiring MarketsGermany, Italy, Netherlands, Austria, Spain

Frequently Asked Questions

What countries is Plancraft hiring in?

Plancraft is actively hiring across five European markets: Germany, Austria, Spain, Italy, and Netherlands. Roles span sales (10 open), marketing (8), support (4), with country lead positions indicating localized GTM builds.

What tech stack does Plancraft use?

Core product runs on React, Express, and TypeScript; backend includes Python and SQL. Operations and data stack: HubSpot, Salesforce, Pipedrive, Looker, Tableau, Power BI. Workflow automation: Make and n8n. Infrastructure: AWS, GCP, Azure. AI: Claude and GitHub Copilot in development.